Industry Veterans Sara Zuchetto and Erik Walcott Join Forces in Leading Pacific Northwest Sales Agency

November 19, 2024

Evergreen Outdoor Group Fortifies Sales Force with New Partnership

PORTLAND, OR, November 19, 2024 /OUTDOOR SPORTSWIRE/ – Evergreen Outdoor Group, a leading outdoor and active lifestyle market sales agency in the Pacific Northwest, is growing its presence and salesforce power with the addition of partner Sara Zuchetto. Evergreen Outdoor Group currently represents notable footwear, apparel and accessory brands both regionally and nationwide, including Chrome, FITS Socks, Free Fly, Kizik, and Oboz.

Founded in 2022, Evergreen Outdoor Group was started by industry footwear veteran Erik Walcott, following his leadership roles at ECCO, Keen, Timberland, Nordstrom, and Rumpl. Walcott’s expertise spans from high-touch independent specialty retail partnerships to overseeing larger key accounts, matching Zuchetto’s experience with key account and go-to-market strategy for outdoor brands including Keen, Teva, and Cascade Designs. Together the team will provide tailored solutions that align with their clients’ unique visions and goals.

“The last two years have seen amazing and rapid growth for our brands and for Evergreen as an agency, and knowing Sara’s work and relationships made teaming up an easy ‘Yes’,” said Walcott. “This growth step will allow us to continue to provide best-in-class service to our existing and future brand and retail partners while expanding our Portland hub to Seattle as well. I’ve known Sara for many years and can’t think of a better partner and a more natural fit for fueling Evergreen’s future success.”

Zuchetto sees increased opportunity for Evergreen heading into the tradeshow season.

“We’re looking forward to a strong 2025 with our current portfolio of leading and emerging brands,” said Zuchetto. “Our shared experience continues to attract great brands and strong retail partnerships to Evergreen, and it’s the right fit at the right time to grow our agency alongside our partners’ businesses.”

Evergreen Outdoor Group will be at the following trade shows this winter.

Nov 11-14, Grassroots Connect, Kansas City, MO

Nov 19-21, TRE/Switchback, Austin, TX

Nov 19-21, WWSRA Montana, Helena, MT

Dec 3-5, WWSRA NW Preview, Tacoma, WA

Jan 15-16, House of Shoes, Portland, OR

Jan 22-24, The IR Show, San Diego, CA

Feb 15-17, Atlanta Shoe Market, Atlanta, GA

To connect, reach out to team@evergreenog.com

About Evergreen Outdoor Group
Evergreen Outdoor Group is a leading outdoor and active lifestyle market sales agency in the Pacific Northwest. Its mission is to connect purpose-driven brands with premium retailers for profitable and sustainable partnerships. Current local and national brand representation includes Oboz, Free Fly, Chrome, FITS Socks, and Kizik.

For more info, visit www.evergreenog.com or follow @evergreenoutdoorgroup on Instagram and LinkedIn.