National Eyewear Brand Shady Rays Gifts 280 Snow Goggles to Outdoor Enthusiasts in Groundbreaking Giveaway

November 26, 2024

Customers swapped out their old goggles for brand new Shady Rays Frontier Snow Goggles, totaling more than $30,000 in free product giveaways from the lifestyle and adventure eyewear brand

DENVER, Co., (November 26, 2024) /OUTDOOR SPORTSWIRE/ — Shady Rays hosted the company’s first Snow Goggle ReView event at its six retail locations nationwide from November 16-17, 2024. The event highlighted the company’s signature Protection Program where customers can request a replacement if their goggles become damaged for any reason within two years of purchase.

“Our Broken Protection Program lets customers wear their Shady Rays without worry, no matter where the adventure takes them,” Shady Rays Strategic Communications Director Jenny Howard said. “So, if your snow goggles ever get damaged during use, we’ll replace them. It’s our commitment to adventure-seekers that their view will always be clear, no matter what the mountain throws their way.”

During the Snow Goggle ReView event, customers who brought in a full goggle system, used, damaged, or new – from any brand – received a brand new pair of Shady Rays Frontier Snow Goggles with a Blackout lens and black strap free of charge.

Shady Rays collected more than 280 pairs of snow goggles during the ReView trade-in event at its six retail locations: Denver, CO; Lexington and Louisville, KY; Scottsdale, AZ; Bloomington, MN inside Mall of America^Ⓡ; and Pigeon Forge, TN.

The event offered an opportunity for Shady Rays to give back to the mountain community – both through the donation of usable snow goggles and the recycling of those pairs that were unwearable.

Every pair of used goggles collected through the ReView event was either recycled through TerraCycle or donated to SOS Outreach, a nonprofit organization based in Denver, Colorado, dedicated to providing mentorship and outdoor recreation opportunities to local youth.

“Our donation of more than 100 pairs of snow goggles to SOS Outreach isn’t just about providing equipment; it’s about empowering young people to explore, grow, and challenge themselves in the outdoors,” Howard said.

Shady Rays’ donation will provide working optics to one third of SOS Outreach’s projected participants for the season. In addition to the goggles donated to SOS Outreach, nearly 200 pairs of goggles were upcycled with TerraCycle and kept out of landfills across the country.

“This is an incredible success and we’re so thrilled and honored to be partnering with Shady Rays,” noted Anthony Martinez, Senior Manager of Partnerships and Events at SOS Outreach about the effectiveness of ReView. “Ninety-eight pairs of goggles helps so many youth gain their confidence on the mountain!”

The support of SOS Outreach through the ReView event was part of Shady Rays Impact, an ongoing commitment to give back to meaningful organizations in the communities in which Shady Rays employees work and live.

“At Shady Rays, we don’t just see ourselves as a sunglasses company—we’re community partners dedicated to making a meaningful difference in the lives of those around us,” Howard said. “By supporting organizations like SOS Outreach, we’re investing directly in the potential of youth in the communities where our employees live and work.”

While the swap is over, all new customers can still opt in to the Shady Ray’s Broken Protection Program by visiting the Shady Rays website to check out the Frontier Snow Goggle System, which offers wearers excellent optical clarity and features the same high-quality polarization found on much more expensive goggles. With both a magnetic interchangeable lens system and a variety of swappable strap options, customers can customize the look of their goggles to match their personal style and performance needs. Shady Rays goggles will be 30% off through Cyber Monday, with discounts of up to 60% off available on their other premium, polarized eyewear.

About Shady Rays

Shady Rays is an independent, American-owned, adventure eyewear brand with a mission to give back to individuals and organizations who make meaningful impacts in their communities. All shades are made with high-quality, polarized lenses in a variety of sunglass frame styles that come with Shady Rays’ Limited Lifetime Craftsmanship Warranty and Lost & Broken Protection Program. Shady Rays also sells high-quality lifestyle gear including Snow Goggles, UV Shirts, Prescription glasses, Blue Light Glasses, and more. To learn more about Shady Rays, visit ShadyRays.com, one of our highly-curated retail stores in Lexington and Louisville (KY), Denver (CO), Scottsdale (AZ), Mall of America (MN), Pigeon Forge (TN) or follow us on Meta, TikTok and X @shadyrays.

For more information & interview requests:

Jenny Howard
Shady Rays
502.608.6055
jennyh@shadyrays.com