AKASO Expands Sales and Marketing Initiatives in the United States

November 26, 2024

Eric Squires recruited to lead sales, Denny, ink. named PR agency of record

FREDERICK, MD (November 26, 2024) /OUTDOOR SPORTSWIRE/ – Continuing its commitment to empowering outdoor enthusiasts with high-quality, affordable action cameras, AKASO is thrilled to announce the company has selected two North American organizations to spearhead its latest business initiatives and expand its presence in the United States.

Effective immediately, Outdoor Industry veteran, Eric Squires will take on the role of Director of Sales for the U.S., overseeing all wholesale, professional, and direct sales for AKASO’s range of action cameras, SEEMOR night vision goggles, and accessories. Squires will collaborate closely with Denny, Ink. of Jackson Hole, Wyoming, appointed as the brand’s PR agency, responsible for managing media relations, affiliate marketing, and targeted community outreach efforts.

“As AKASO continues to evolve its premium product offering within the outdoor, snowsports, and action sports marketplaces, we sought qualified partners that will help us establish a real presence of innovation and authenticity and to help foster our development into new spaces,” said Libby Yao, Director of Brand Marketing for AKASO. “After a thorough review of agencies large and small, we feel that we’ve found two great partners that can best serve us where we are today and where we’re headed in the future.”

Results driven with extensive experience in B2B sales and sales management, Eric Squires brings over 25 years of experience in the outdoor industry to manage the sales effort for AKASO. Before joining AKASO, Squires was the Director of Sales for Medterra, the leading CBD brand, where he launched the Specialty Retail Channel for Outdoor, Run, Golf, Bike, Water, and Power Sports, opening 950 doors in 10 months. Prior to that, Squires was the Vice President of sales for Light & Motion, where he built an outside sales force to grow the brand’s presence at Independent Bicycle Dealers to over 2000 doors.

Based in Jackson Hole, Denny, ink is a full-service PR agency specializing in brand communication and media programs for the outdoor, snowsports, and action sports industries. Since its founding in 2007, the agency has earned a strong reputation for delivering targeted communications, creative strategies, and expert industry representation.

“As avid participants in nearly every outdoor activity, we’ve forever been fans of capturing the excitement of those powerful moments that define us”, said Chris Denny of Denny, ink. “We’re super excited to partner with AKASO to help expand awareness of their innovative cameras and night vision products and grow their footprint in North America.”

About AKASO

AKASO delivers high-quality, affordable action cameras that empower users to capture and share life’s dynamic moments. As one of the world’s leading action camera brands, AKASO strive to spotlight the world in a different, gentler hue, and encourage burgeoning creative minds to explore, push, and create for themselves with its philosophy of “Let Life Run.” The brand designs its products with the community’s needs in mind, fostering collaboration and innovation. Committed to sustainability, AKASO promotes conservation and partners with athletes to support environmental initiatives. With a U.S.-based warehouse, responsive customer support, and skilled maintenance engineers, AKASO ensures fast, reliable service, making every adventure seamless and enjoyable. For more information, visit akasotech.com

Media Contact:

Chris Denny
chris@dennyink.com