Swedish Traction Footwear Company Icebug Partners with Press Forward for PR Initiatives in North America

December 4, 2024

Jonsered, Sweden, (December 4, 2024) /OUTDOOR SPORTSWIRE/ — Icebug has partnered with Press Forward, a boutique agency specializing in public relations, digital marketing, and communications consulting, to expand its marketing initiatives in North America.

Founded in Sweden in 2001, Icebug designs and manufactures the world’s finest traction footwear so that more people can safely enjoy the outdoors when slippery conditions might otherwise keep them inside. An industry trailblazer, the brand is simultaneously committed to transforming the footwear industry by transparently documenting its sustainability efforts through their Follow the Footprints Initiative.

“We are excited to expand our presence as a brand in North America and to bring our vision for functional, durable, responsibly-made footwear to more people there,” said Icebug Head of Communication Sebastian Lundfall. “Thanks to our incredible traction technologies, we’ve changed the way people in Scandinavia feel about winter. We look forward to leveraging Press Forward’s expertise to accomplish the same in North America.”

Through this partnership, Press Forward will manage public relations and communications efforts for Icebug in North America, helping to expand the Swedish brand’s reach, share its responsible business solutions, and bolster consumer awareness surrounding its superior traction footwear.

“We are thrilled to partner with the team at Icebug,” said Press Forward president Katie Flagg. “Not only does Icebug offer a durable product that delivers on its promises, but the brand also goes beyond greenwashing to transparently document its work minimizing its environmental footprint. We look forward to sharing this story in support of Icebug’s efforts to effect industry-wide change.”

Both Icebug and Press Forward are proud members of 1% for the Planet, a global network of businesses and environmental organizations working together to support people and the planet. Icebug is also a Certified B Corp — making it the only footwear brand in the world to hold both B Corp and 1% for the Planet certifications.

For more information on Icebug, visit icebug.com.

ABOUT ICEBUG

Icebug is a Swedish footwear company founded in 2001 on the idea of making better shoes for people who want to get outdoors every day. Driven by innovation, creativity and integrity, Icebug’s passion is creating functional and durable footwear with world-leading traction technologies that make slippery conditions—including ice, snow, wet rocks, and mud—safe and enjoyable. Committed to doing the right thing even when it hurts, Icebug envisions a society where people and nature can thrive on a planet in balance. The brand has set out to change the footwear industry by pioneering—and sharing—sharing scalable business solutions as it works to halve its carbon emissions by 2030. Icebug is a Certified B Corp and a member of 1% for the Planet. More information can be found at icebug.com.

ABOUT PRESS FORWARD:

Press Forward manages PR, marketing, content, and ambassador programs for brands at the intersection of outdoor sport, sustainability, and lifestyle. For more information, visit pressforward.agency or contact inquiry@pressforward.agency.

MEDIA CONTACT

North Bennett
360.296.2226
nb@pressforward.agency