Striker® and Coors Light Team Up for Limited Edition Ice Fishing Suit

December 5, 2024

Bold new collaboration features Sureflote® flotation technology and iconic Coors branding

December 5, 2024 – Hudson, WI /OUTDOOR SPORTSWIRE/ – Striker, a trusted leader in premium ice fishing apparel, proudly announces the launch of the Limited Edition Coors Light Suit, a collaboration with Coors that blends legendary branding with cutting-edge ice fishing performance technology. This exclusive gear is designed for anglers who embrace icy adventures and delivers unmatched functionality, safety, and style.

“The Coors Light Suit is a true celebration of the angler lifestyle, combining the best of Striker’s innovation with the iconic Coors Light brand,” says Richard Pata, Striker Marketing Manager. “Whether you’re dropping a line or raising a can, this suit lets you fish in style while keeping you warm, safe, and ready for any frosty adventure.”

The Coors Light Suit jacket is equipped with Sureflote® flotation assist technology, PrimaLoft® Black insulation for warmth, and Hydrapore® waterproofing. It includes fleece-lined pockets, reflective elements for low-light safety, adjustable cuffs and hood, pit zips for ventilation, and magnetic storm flaps for easy wear. Functional additions like Line Cutterz™ zipper pulls, bottle openers, and D-rings make every outing convenient.

The Coors Light Suit bibs feature Sureflote® flotation assist, reinforced knees and seat panels for durability, and adjustable suspenders for a secure fit. They also include fleece-lined pockets, snap-on hand wipe towels, magnetic storm flaps, and an inseam adjustment system for optimal sizing. Built to withstand the elements, they offer warmth with PrimaLoft® Black insulation and Hydrapore® waterproofing. MSRP: Jacket: $299 | Bib: $299

Available in limited quantities, the Coors Light Suit combines premium materials with iconic branding, ensuring both safety and standout style. Don’t miss this one-of-a-kind collaboration—once it’s gone, it’s gone for good.

For more information, visit Striker Coors Light Suit or email kadegewanter@darbycommunications.com.

About Striker:

Striker was founded in 2009 to provide premium technical apparel for snowmobilers before shifting its focus to the fishing industry. Known for introducing the first ice fishing suits with Sureflote® flotation assist, Striker has since expanded to offer a wide range of apparel for all fishing and marine activities. With a commitment to innovation, quality, and comfort, Striker continues to serve anglers nationwide with industry-leading products designed for every adventure. You can learn more at https://strikerbrands.com/ or follow on social @strikerbrands.

Contact:

Kade Gewanter
Darby Communications
Kade@darbycommunications.com
413-834-1746