Helle Knives Partners with Press Forward for PR Initiatives

December 5, 2024

Holmedal, Norway (December 5, 2024) /OUTDOOR SPORSWIRE/ – Helle Knives has partnered with Press Forward to continue to bring the handmade knife maker’s mission and message to a broader audience.

Helle Knives are still being made in the small village of Holmedal on the West Coast of Norway where it all started in 1932. Today the company is run by third generation Helle family craftsmen who use the knives they make daily, taking them out into nature, hiking, hunting or camping with their family. Since Steinar and Sigmund Helle created the company, the family’s goal has been to make beautiful and functional tools that users can wear with pride and that will serve them excellently.

“In a world that seems to be craving authenticity, Helle offers this in spades,” says Matt Huff, head of U.S. sales at Helle. “There is a lot of interest in Scandinavian lifestyle worldwide, but people are not always quite sure exactly what this means. We try to infuse Helle with elements of life in rural Scandinavia to help them understand what life there is all about. Press Forward is the perfect partner to help us amplify this messaging in the U.S. market.”

Press Forward will be leading Helle’s U.S. media relations efforts, working with outdoor and lifestyle media in North America highlighting the beauty and craftsmanship of each product, and sharing the brand’s extensive history and values with consumers. “We’re thrilled to be working with Helle,” says Press Forward president Katie Flagg. “Their knives are beautiful and we have a deep appreciation for the tradition and quality they represent. We’re excited to help grow Helle’s audience here in the United States.”

For more information visit helle.com or contact Danny Kuzio at dk@pressforward.agency.

ABOUT PRESS FORWARD:

Press Forward manages PR, digital marketing, communications strategy, content and ambassador programs for brands at the intersection of outdoor sport, sustainability, and lifestyle. For more information, visit www.pressforward.agency or contact inquiry@pressforward.agency.

Media Contact:

Danny Kuzio
Senior Account Manager, Press Forward
dk@pressforward.agency