Adrian Josef Margelist Appointed CEO of JET SET

December 10, 2024

Swiss Mountain Luxury Brand Taps Ground-Breaking Creative and Brand Expert to Take the Helm

St. Moritz, Switzerland (December 10, 2024) /OUTDOOR SPORTSWIRE/ – JET SET, the premier luxury mountain apparel brand, is proud to announce the appointment of Adrian J. Margelist as its new Chief Executive Officer, effective January 1, 2025. A globally recognized creative visionary, Margelist joins JET SET following distinguished roles as Chief Brand Officer at Burton Snowboards and Chief Creative Officer at Mammut Sports Group AG.

With a reputation as one of the most innovative designers in the mountain sports and fashion industries, Margelist is known for seamlessly blending luxury and technical performance in groundbreaking ways. Reflecting on his new role, Margelist shared, “I am thrilled to lead a brand I’ve admired since childhood. My vision is to elevate JET SET to new heights—expanding market reach, enhancing brand awareness, and driving innovation, all while staying true to the brand’s heritage of style, performance, and exclusivity.”

Philippe Gaydoul, CEO of the Gaydoul Group, which owns JET SET, expressed his enthusiasm for Margelist’s appointment, saying, “I’ve known Adrian for over a decade, and his exceptional creativity and forward-thinking approach have always impressed me. We are confident that his leadership will bring a new dimension of excellence to JET SET.”

Founded in 1969 in St. Moritz, JET SET has long been synonymous with luxury skiwear. The brand is renowned for its cutting-edge designs, premium materials, and a commitment to sustainability, with all collections crafted in Europe. Known for its bold colors, distinctive prints, and impeccable attention to detail, JET SET offers a wide range of skiwear, outerwear, and beachwear that seamlessly marries performance with high-end fashion.

JET SET Communications:

Christine Maier Kommunikation
kommunikation@christinemaier.ch
+41 79 420 25 30, Switzerland OMEA AG · Fortunagasse 15 · CH-8001 Zürich
www.jetset.ch