Swany America Taps Denny, ink. as New PR Agency of Record

December 11, 2024

GLOVERSVILLE, NY (December 11, 2024) /OUTDOOR SPORTSWIRE/ – Swany America, one of the world’s leading manufacturers of high-quality ski gloves, announced today that the company has named Denny, ink. as its public relations agency of record. Effective immediately, Denny, ink. will oversee all public relations initiatives in North America for the renowned performance and lifestyle glove brand, including media relations, strategic communications counsel, experiential events and affiliate marketing efforts.

Headquartered in Jackson Hole, Wyoming and deeply rooted in the outdoor, snowsports, and action sports communities, Denny, ink. brings nearly two decades of experience in brand storytelling and media relations to its new role with Swany America.

“We’re super excited to partner with the team at Denny, ink. as Swany moves into the next phase of its business,” said Todd Givnish, vice president of sales for Swany America. “Being based in the Rocky Mountains with a long history of delivering successful campaigns in the snowsports industry, Denny’s deep understanding of the culture and lifestyle of the outdoor community makes them uniquely equipped to drive our business forward. I can’t think of any other group more connected and capable than Denny.”

Founded in 1980, Swany America has become a trusted name in high-quality gloves, combining innovative textile technologies with functional, lightweight designs. With a passion for the outdoors, Swany specializes in performance and lifestyle gloves that deliver warmth, comfort, and durability. Driven by its commitment of “delivering warmth to the world,” Swany inspires and delights customers through steadfast innovation and expert craftsmanship.

“As life-long skiers, we have seen and used Swany products throughout our time living in the mountains,” said Chris Denny. “It’s such an honor to partner with a legendary brand known for its rich heritage driven by innovation, style, and design. The product and the people behind it are exceptional and we’re looking forward to creating strategies that build awareness and grow sales.”

ABOUT SWANY AMERICA

Swany America was founded in 1980 and, as a dedicated glove manufacturer, leverages its strengths to provide high-quality ski gloves under the Swany brand. Based on Swany’s purpose of “delivering warmth to the world,” we are always pursuing to continually innovate and create performance gloves that inspire and bring joy, passion, and purpose to our customers. For more information about Swany America, please visit https://swanyamerica.com.