BCKR Elevates Collegiate Fan Gear with Premium Outerwear Line

December 12, 2024

BCKR unveils line of technical jackets and hats with licenses from top collegiate teams Ohio State, Texas, Georgia and Oregon.

Austin, TX (December 12, 2024) /OUTDOOR SPORTSWIRE/ – BCKR is not just another sports merch brand; it’s challenging the industry by offering premium licensed team apparel with the latest advancements in materials technologies. The launch of BCKR brings the best of the outdoor industry to the licensed fan gear market, making it the ideal option for fans who demand more from their gear.

“Sports fans are exposed to extreme elements—scorching heat, downpours, bone-chilling cold—for hours on end, but fan gear hasn’t been built for those conditions,” said BCKR founder Corey Maynard. “It’s time to retire the disposable plastic ponchos. We believe you should be able to support your team while staying safe and comfortable, on game day and every day.”

BCKR products are designed specifically with sports fans in mind, with features like lens cleaners, hand-warmer pockets, and storage compartments built into jackets and headwear.

The initial BCKR offering features officially licensed gear in team colors and branding for four elite collegiate programs: the Ohio State Buckeyes™, Texas Longhorns™, Georgia Bulldogs™, and Oregon Ducks™. All styles will be released in limited-edition drops.

The collection includes:

• BCKR Dry One Waterproof Coat designed to keep fans dry and comfortable featuring Toray® 3-layer waterproof breathable fabric with a 20K waterproof rating and best-in-class YKK® AquaGuard™ zippers.
• BCKR Cool One UPF Pullover engineered with brrr° cooling fabric and Toray® Dot Air™ materials, delivering UPF 50+ protection, ultra breathability, and an active cooling sensation.
• BCKR Warm One Insulated Jacket featuring mapped PrimaLoft® Gold Active+ Insulation, Toray® ripstop nylon fabric, and four hand-warmer pockets for long-lasting warmth and comfort.
• BCKR Dry One Waterproof Cap is a ball cap made with the same Toray® 3-layer waterproof breathable fabric as the BCKR Dry One Waterproof Coat.
• BCKR Warm One Insulated Cap is a classic ball cap with a sherpa fleece inner liner for comfort and warmth.

As part of its commitment to serve fans, BCKR contributes a portion of sales from its website, bckr.com, to support partner schools’ athletes and university programs.

BCKR was founded by Corey Maynard who has over 20 years of experience leading transformative product and marketing initiatives for globally recognized brands such as YETI Coolers, Ooni Pizza Ovens, and Gerber. The BCKR team brings a wealth of experience from renowned outdoor and sporting apparel brands and has partnered with Backbone for public relations services.

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About BCKR

Founded in 2024 and based in Austin, Texas, BCKR is dedicated to transforming the fan apparel market with its unique combination of premium materials and technical innovation. Designed for both style and protection from the elements, the company’s products offer a superior experience for fans who demand the best. For more information, visit bckr.com.

Media Contact

Andrea Braff

Backbone Media

andrea.braff@backbone.media