Swedish Traction Footwear Company Icebug Launches Canadian E-Commerce Platform

December 13, 2024

JONSERED, Sweden, December 13, 2024 /OUTDOOR SPORTSWIRE/ — Icebug, the Swedish footwear company known for developing shoes with world-leading grip, is excited to announce the launch of its Canadian e-commerce platform. With Icebug’s complete range of traction footwear now available online, Canadians can stay active all year long, no matter the conditions.

Accessible at icebug.ca, the website went live in November, 2024, and will bring Icebug’s innovative footwear to an even broader audience in North America.

“We are excited to expand our presence as a brand in Canada and to bring our vision for functional, durable, responsibly-made footwear to more people there,” said Sebastian Lundfall, Icebug’s Head of Communication. “Thanks to our incredible traction technologies, we’ve changed the way people in Scandinavia feel about winter, and we look forward to doing the same in Canada.”

Founded in Sweden in 2001, Icebug designs and manufactures the world’s finest traction footwear so that more people can safely enjoy the outdoors when slippery conditions might otherwise keep them inside. Their innovative BUGrip technology provides superior traction on ice thanks to dynamic steel studs, and their proprietary rubber compounds retain grip in spite of wet and cold conditions.

“Canada is a country where winter means adventure,” said CEO Tom Nilsson. “Icebug’s mission is to help people embrace the outdoors year-round, and we’re excited to bring this experience to Canada.”

With its Canadian e-commerce launch, the brand will be able to connect more closely with customers, ensuring the availability of their innovative products at more competitive prices. Canadian consumers can expect to see both studded and non-studded styles, including winter boots; walking, hiking, and running shoes; plus warm weather footwear that offers superior grip around town, on the coast, or anywhere else that might get slippery.

An industry trailblazer, Icebug is committed to transforming the footwear industry by transparently documenting its sustainability efforts through their Follow the Footprints Initiative, which traces the sourcing and manufacturing history, as well as the carbon footprint, of each shoe style. Additionally, Icebug is the only footwear brand in the world that is both a Certified B Corp and a member of 1% for the Planet.

Canadian customers can experience Icebug at icebug.ca.

About Icebug

Icebug is a Swedish footwear company founded in 2001 on the idea of making better shoes for people who want to get outdoors every day. Driven by innovation, creativity and integrity, Icebug’s passion is creating functional and durable footwear with world-leading traction technologies that make slippery conditions—including ice, snow, wet rocks, and mud—safe and enjoyable. Committed to doing the right thing even when it hurts, Icebug envisions a society where people and nature can thrive on a planet in balance. The brand has set out to change the footwear industry by pioneering—and sharing—sharing scalable business solutions as it works to halve its carbon emissions by 2030. Icebug is a Certified B Corp and a member of 1% for the Planet. More information can be found at icebug.com.

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