Heliconia Wraps Up a Groundbreaking 2024: A Year of Adventures, Expanded Distribution, and Digital Success

December 18, 2024

The team at Heliconia is excited to be celebrating another amazing year! From taking viewers on extraordinary journeys across the globe, to expanding their distribution partnerships and making a major leadership announcement, 2024 has been a year of remarkable achievements for the team.

December 18, 2024 /OUTDOOR SPORTSWIRE/ – The team at Heliconia is excited to be celebrating another amazing year! From taking viewers on extraordinary journeys across the globe, to expanding their distribution partnerships and making a major leadership announcement, 2024 has been a year of remarkable achievements for the team.

Television Triumphs: Global Adventures and New Seasons

Heliconia’s popular television shows continued to capture the attention of audiences worldwide, with new seasons shot in breathtaking locations.

• Great Family Adventure premiered its fourth season, featuring incredible episodes filmed in Québec, Columbus, Jordan, Banff and Lake Louise.
• Adventure Cities explored dynamic urban destinations in season three, including Scottsdale, Montreal, La Paz, Lafayette, Lexington, Whistler, and Golfo Dulce. As the season concluded, filming for season four began in Derry and Belfast, Northern Ireland.
• Outdoor Eats, premiered its second season with episodes filmed in Diablo, St. Pete, Corpus Christi, and the Great Smoky Mountains. Season three will kick off with culinary adventures from Liechtenstein and Gstaad, Switzerland.
• Epic Trails delivered unforgettable moments in season eight with episodes filmed in Liechtenstein, Switzerland, Baja California Sur, the Azores, and West Virginia. This action-packed season will transition seamlessly into the first episode of season nine, which was filmed in Arkansas.
• Road Trip Angler premiered its third season, capturing fishing adventures from the Florida Everglades, Chesapeake Bay, and Wrightsville Beach. Each episode emphasized the unique landscapes and local charm of its featured waters.
• Facing Waves paddled through its eleventh season with breathtaking episodes filmed in Finland, Ireland, and California. Host Ken Whiting also navigated some of North America’s most stunning waters, and filmed epic solo adventures in Lake Superior.
• Hook Line and History made its debut in 2024, with the pilot episode filmed in the breathtaking Quinault Region, blending captivating historical storytelling with scenic fishing adventures.

A Milestone in Distribution: Great Family Adventure on PBS

In 2024, Heliconia’s distribution team secured a major win by bringing the Great Family Adventure TV series to PBS, significantly expanding the reach of their family adventure travel content. This achievement will connect millions of families nationwide and will be inspired to explore local cultures and discover unique experiences in destinations around the world.

Launch of New Advertising Platform

In January of this year, Heliconia formally launched their new Advertising Platform. Due to the unique relationships that they have with their broadcast partners, every time an episode airs on TV, Heliconia retains a portion of the available commercial space. Through the platform, Heliconia’s brand and destination partners can leverage that space to reach an engaged and enthusiastic outdoor and adventure travel audience.

With the ability to reach over 100 million households across North America and 15,000+ TV airings annually, Heliconia has available commercial inventory on multiple US based networks including underwriting opportunities on PBS, allowing you to target multiple key demographics.

New Faces and Leadership

The Heliconia family grew with the introduction of Mike Fink as the newest host of Epic Trails, adding a fresh face to one of the company’s most beloved shows.

Additionally, 2024 saw a pivotal leadership change with the appointment of Brendan Mark as Heliconia’s new CEO, signaling a new era of innovation and growth.

Impressive Audience Reach

Across all platforms, Heliconia reached fantastic audience numbers in 2024. The company’s television content reached a staggering 347 million estimated viewers. Meanwhile, Heliconia’s digital footprint continued to soar, amassing over 24 million views on our YouTube, Facebook, and Instagram content.

New & Improved Promotional Reel

As part of our year-end reflections, Heliconia is excited to unveil their new promotional reel. This promotional reel showcases Heliconia’s dynamic range of outdoor and adventure travel experiences from around the world that their team has captured over the past several years. Watch the video below!

Heliconia Promotional Reel 🎥

Looking Ahead to 2025

With new seasons and partnerships already in the works, the team at Heliconia is set to continue their growth trajectory in 2025. Heliconia remains committed to inspiring outdoor enthusiasts worldwide with breathtaking content that showcases the beauty and excitement of nature.

If you are interested in Heliconia’s ad platform, showcasing your brand or destination in any one of their award-winning projects, please get in touch.

About Heliconia

Heliconia’s mission is simple – to ‘Guide People to a Lifetime of Adventure’. The award-winning video production company does this by working with industry leaders to create inspiring and educational content to encourage and enrich their outdoor adventures and travel experiences. Heliconia currently produces six unique media projects, providing authentic and wide-reaching storytelling opportunities for outdoor brands and tourism destinations to showcase their product. These projects include the following TV series: Epic Trails, Facing Waves, Adventure Cities, Great Family Adventure, Road Trip Angler, and Outdoor Eats.

For Brand Partnerships:

Malvin Young
Brand Alignment Manager
malvin@helipress.com

For Tourism Partnerships:

Stefanie Manton
Tourism Partnership Manager
stefanie@helipress.com

For Ad Sales:

Adam Best
Ad Sales Manager
adam@heliconia.ca

For Media Inquiries:

McKenzie Dolan
Marketing Manager
mckenzie@heliconia.ca