Adventure® Medical Launches RapidPure® Water Purifier Products with Over 99.99% Virus Protection and Industry-leading Flow Rates for Safe, Great Tasting Water

June 30, 2020

Unlike water filters, RapidPure® water purifiers remove viruses, working up to eight times faster to remove pathogens 100 times smaller than competitors’ water treatment systems

LITTLETON, N.H. (June 30, 2020)— Adventure® Medical announces the launch of RapidPure®, its collection of water purification products promising best-in-class flow rates, advanced purification technology with virus protection and lightweight, easy to use designs. Available in five options to fit the needs of any outdoor adventurer, RapidPure® water treatment products remove over 99.99% of viruses, bacteria, cysts, and protozoa using a trademarked electroadsorption process called UltraCeram®. RapidPure® purifiers offer all the advantages of a purifier and are as easy to use as a typical water filter.

“The RapidPure products treat water to eliminate viruses and bacteria at an industry-leading speed, delivering unrivaled convenience,” says Aaron Baumgarten, brand manager for RapidPure. “The UltraCeram® advanced technology acts as more than a filter by providing access to clean water for camping, hiking, travel and everyday use.”

RapidPure’s UltraCeram technology works like a magnet to clear water of harmful pathogens. The active ingredient is a crystal structure whose bonds “relax” when exposed to water, generating an electropositive field. Waterborne pathogens like viruses, bacteria and parasites let off electronegative charges. As water passes through UltraCeram’s porous membrane, the positive charge attracts and traps the negatively charged pathogens like a magnet. Water is a neutral compound, so it passes freely through the membrane, leaving harmful viruses, bacteria, parasites, and other contaminants behind.

This results in safe drinking water free of taste and odor with an unmatched flow rate of up to 5 liters per minute—more than twice that of competitors.

“Our company mission is to inspire outdoor adventure by providing innovative products to safely enjoy time outside,” says Garrett Cox, senior VP of marketing at Adventure Ready Brands, the New Hampshire-based parent company. “The RapidPure product line bolsters the Adventure Medical portfolio of best-in-class outdoor medical kits, providing fast access to clean water in the backcountry with effective protection against harmful viruses.”

The RapidPure product line includes adaptors for water bottles and hydration packs, and gravity-style camping accessories.

Ideal for treating water at camp or on the go, the Trail Blazer Gravity Purifier (MSRP $99.99) features the fastest flow rate of any gravity water filter on the market, purifying and filtering up to 5 liters of water per minute. The gravity filter works without batteries, pumping, priming, or any special maintenance and has a 9-liter capacity.

The award-winning compact Pioneer Straw (MSRP $29.99) water purifier weighs 2.2 ounces and is ideal for camping, hiking and travel.

 The Scout Hydration Pack Purifier (MSRP $29.99) pairs with most hydration pack systems with an inline adaptor for easy water purification on-the-go.

The Universal Purifier Bottle Adapter (MSRP $44.99) turns wide-mouth water bottles, such as Nalgene, CamelBak, Hydro Flask and Klean Kanteen, into advanced water purifiers.

 The Intrepid Bottle (MSRP $59.99) has a flip-top lid to prevent cross contamination, an ergonomic design and holds 25-ounces of water.

RapidPure products are available for purchase on Amazon.com and at select retailers nationwide including REI, EMS, Bass Pro and Sportsman’s Warehouse.

Please direct all media inquiries to Account Manager Ethan Peck at ethan.peck@rygr.us.

 About RapidPure: RapidPure water purification products were created to provide adventurers and travelers access to clean water wherever life takes them. With their innovative and patented design utilizing UltraCeram purification technology, all RapidPure products are classed as water purifiers and are 3^rd-party certified to exceed US EPA standards. RapidPure products do more than just filter your water; they purify it by removing more than 99.99% of viruses, parasites and bacteria, providing safe, great tasting water with unrivaled protection.

 About Adventure Ready Brands: Founded in 1973 in the heart of New Hampshire’s iconic White Mountains, Adventure Ready Brands has always operated with a simple, unified goal: To inspire outdoor adventure, no matter the condition. With innovative products from the organized-by-injury Adventure® Medical Kits to the category-leading After Bite® insect sting treatment, Adventure Ready Brands has—and continues—to make good on that promise. www.adventurereadybrands.com

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