Adventure Ready Brands Strengthens Sales Team with Key Executive Hire

July 14, 2020

CPG veteran brings nearly 20 years of experience building brands with retailers to lead the sales team at Adventure Ready Brands

LITTLETON, N.H. (July 14, 2020) — Adventure Ready Brands, which markets a range of best-in-class first aid, insect repellent and outdoor recreation products including After Bite®, Adventure® Medical Kits and Ben’s®, announces that veteran sales leader Greg Solt has joined the company as senior vice president of sales.

“Greg brings to Adventure Ready Brands a strong track record of sales performance across a broad range of channels,” says Adventure Ready Brands CEO Chris Heye. “He has demonstrated success at Seventh Generation, Burt’s Bees, The Hershey Company, and Clorox. Greg’s focus on building partnerships that enable category growth for our retail partners is important to us as we continue to aggressively grow our own brands and acquire new companies.”

In his new role, Solt will be responsible for leading Adventure Ready Brands’ North American sales strategy and execution across a broad range of retail channels, including outdoor, mass, food and drug, sporting goods, specialty, and e-commerce. Solt was most recently the head of sales for TDBBS, a private equity-backed leader in all-natural dog treats.

Solt is the most recent in a series of high-profile hires by New Hampshire-based Adventure Ready Brands, which has recruited team members from Proctor & Gamble, General Mills, Bauer, and Wayfair since 2019.

“The outdoor market is all about enthusiasm and the enjoyment of connecting with nature. Given its portfolio of brands that serve a growing need for comfort and safety in the outdoors, the opportunity to join Adventure Ready Brands was extremely attractive,” says Solt. “I am excited to join the team and build on their momentum with an increased focus on customer partnerships and business-building plans to help take the company to new heights.”

Adventure Ready Brands portfolio:

• Adventure® Medical Kits
• After Bite®
• Ben’s®
• Counter Assault®
• Easy Care First Aid®
• Genuine First Aid®
• Natrapel®
• QuikClot®
• RapidPure®
• Ready 4 Kits®
• O.L. Survive Outdoors Longer®
• The Itch Eraser®

Learn more about Adventure Ready Brands and its portfolio of outdoor brands at www.adventurereadybrands.com.

Please direct all media inquiries to Account Manager Ethan Peck at ethan.peck@rygr.us.

About Adventure Ready Brands: Founded in 1973 in the heart of New Hampshire’s iconic White Mountains, Adventure Ready Brands has always operated with a simple, unified goal: To inspire outdoor adventure, no matter the condition. With innovative products from the organized-by-injury Adventure® Medical Kits to the category-leading After Bite® insect sting treatment, Adventure Ready Brands has—and continues—to make good on that promise. www.adventurereadybrands.com

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