OluKai Launches Premium, Ready-To-Wear Leather Sneakers

September 16, 2020

New Additions Feature Unparalleled Craftsmanship and Timeless Style

Irvine, CA – Sept. 16, 2020 – OluKai, the premium Hawaiian-inspired lifestyle brand, is building upon its sneaker offerings with the addition of two new, full-grain leather styles. The men’s Laeʻahi Lī Ili and women’s Pehuea Lī Iliare versatile styles designed for year-round wear. These new additions pair uncomplicated, island-inspired construction with refined style and functionality.

The Laeʻahi Lī Ili and Pehuea Lī Ili feature the uncompromised comfort of the best-selling men’s Lae’ahi and women’s Pehuea sneakers with the added sophistication of a premium, full-grain leather upper. Soft and supple leather lining allows for relaxed barefoot wear around the home office or on a trip to the neighborhood Farmers Market.

The original Laeʻahi and Pehuea are the ideal beach sneakers with airy, all-mesh uppers. The Laeʻahi Lī Ili and Pehuea Lī Ili keep the excursion-ready spirit of the original designs while adding a touch of timeless, elevated style.

“We are excited to offer a leather upgrade for two of our most popular styles” comments Blaine Conrad, VP of Product, OluKai. “The Laeʻahi Lī Ili and Pehuea Lī Iliare perfect sneakers for men and women looking for best-in-class style that can handle everyday adventures”

Ready to slide in or lace up, these styles feature OluKai’s signature Drop-in Heel®, which offers shoe and slide functionality.  A dual density, removable and washable footbed inspired by OluKai’s “Wet sand principle,” mirrors the feeling of bare feet in wet sand. The contoured foot bed cups the heel, supports the arch and allows the toes to spread and move naturally, allowing for all-day comfort. Both styles include lightweight, non-marking rubber outsoles.

About OluKai:

OluKai is a sought-after lifestyle brand that believes everyone, no matter where they are, can live Aloha. OluKai products feature thoughtful design elements and handcrafted details inspired by the ocean lifestyle. We are committed to partnering with best-of-class retailers with whom we share an unwavering pursuit of excellence. OluKai’s spirit is shared by others through the Ama OluKai Foundation, a 501(c)(3) created to formalize the company’s giveback initiatives. Every OluKai sold supports Ama OluKai Foundation’s mission in Hawaii. OluKai is one of less than 2k brands worldwide (and only a handful of footwear brands) to be Certified B-Corporation; in production, OluKai helps minimize waste water, reduce hazardous substances in manufacturing and build quality products that last longer, lessening their manufacturing footprint. For more information visit www.OluKai.com or #AnywhereAloha. OluKai partners with AvantLink for affiliate needs. Sign up HERE