Hydro Flask Unveils First Retail Wall Display in Bend

April 13, 2016

Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now in the Housewares segment of Helen of Troy Limited (NASDAQ, NM: HELE), will unveil its first retail wall display at Newport Avenue Market in Bend, Oregon on April 13^th. The display will be the first to be rolled out nationwide and is a signal to Hydro Flask’s ongoing commitment to exceptional retail support and consumer experience.

“We are excited to kick off this national program in our hometown of Bend, where the company began and continues to be headquartered today,” said Hydro Flask Retail Marketing Manager Jason Valdez. “It is an honor to launch our first retail wall display with Newport Avenue Market, a local company that has helped us grow to where we are today.”

Hydro Flask General Manager Scott Allan and Newport Avenue Market General Manager Joe Anzaldo will say a few words prior to the ribbon cutting celebration. Following the ceremony, the retail display will be accessible and available to shop.

“It has been exciting to watch these two local businesses help each other grow,” said Anzaldo. “We have had a strong relationship with Hydro Flask over the years and look forward to expanding the partnership even further.”

With its dedication to insulated products and uniquely refreshing experiences, Hydro Flask has quickly become a category leader and the number one insulated hydration brand in the U.S.

About Hydro Flask

Hydro Flask is the award-winning global leader in high-performance, insulated stainless steel flasks. Founded in 2009 in beautiful Bend, Oregon, the company’s mission is to save the world from lukewarm. Using Pro Grade 18/8 stainless steel and the company’s unique Temp Shield Insulation™, Hydro Flask food and beverage flasks are stylish, BPA‐free, recyclable, and backed by a lifetime warranty. Hydro Flask strongly believes that great flasks and great causes go hand-in-hand. Through its charitable arm, 5% Back, consumers can allocate a portion of the net profit of their purchase to a charity of their choosing. Learn more about Hydro Flask’s charitable giving here.

About Helen of Troy Limited

Helen of Troy Limited (NASDAQ, NM: HELE) is a leading global consumer products company offering creative solutions for its customers through a strong portfolio of well-recognized and widely-trusted brands, including OXO®, Good Grips®, Hydro Flask®, OXO tot®, OXO on®, Vicks®, Braun®, Honeywell®, PUR®, Febreze®; Revlon®, Pro Beauty Tools®, Sure®, Pert®, Infusium23®, Brut®, Ammens®, Hot Tools®, Bed Head®, Dr. Sinatra®, Dr. David Williams, and Dr. Whitaker®. All trademarks herein belong to Helen of Troy Limited (or its affiliates) and/or are used under license from their respective licensors.  For more information about Helen of Troy Limited, please visit www.hotus.com.