OMEALS Picks Up Momentum Media PR as Agency of Record

July 29, 2016

Agency to build brand awareness for OMEALS, changing the way you eat outdoors

Boulder, Co. (August 1, 2016) – OMEALS, a premium outdoor foods brand with self-heating, fully cooked meals and snacks, has selected Momentum Media PR as its public relations agency of record. Starting immediately, Momentum will work with the OMEALS team to build brand awareness and strengthen media presence across traditional, digital and social channels. Gone are the days of eating tasteless, powdered food and lugging around stoves and fuel that take up precious storage space in your pack. Imagine eating a hot gourmet, home-style meal that takes less than 5 minutes and a half cup of liquid to prepare.

The first of its kind, OMEALS delivers on a promise for a meal or snack that doesn’t sacrifice taste for convenience. Created to change the way people eat outdoors, OMEALS requires no stove or fuel with its state-of-the-art flameless heating process. With just 3-to-5 ounces of any liquid (from creek water to iced tea), OMEALS creates a delicious dish that only takes 3-to-5 minutes to heat. Learn more about how OMEALS’ flameless heating process works by watching this video.

“What initially impressed us most about OMEALS is their use of premium ingredients, which changed our perception of outdoor foods and how they taste,” said Alycia Cavadi, Founder and Principal of Momentum Media PR. “By offering easy meal options that have the same tastes and flavors found in home cooked meals, OMEALS has leveraged the ingenuity of their brother brand, XMRE, to improve how we eat outdoors. Now it’s super simple and super fast to have a delicious home-cooked meal on the go.”

OMEALS’ innovative packaging cuts down on meal prep and cleanup time, making it a great option for pack-in/pack-out trips. With a variety of products and its revolutionary technology, the potential consumers are equally varied – from government relief agencies and humanitarian groups worldwide to outdoor enthusiasts.

“We chose Momentum Media PR as our public relations agency of record because of their successful track record in bringing brands to market. The Momentum team has a strong presence in the outdoor space and their understanding of the crossover between the outdoor and active-lifestyle markets will be key to our brand as we continue to grow. We look forward to our journey with the Momentum team,” said OMEALS Founder, Saul Mishkin.

The vision of OMEALS began in 2013 with the brand officially launching in August 2015. Since then, OMEALS has grown to include a line of Homestyle Meals and Cheese Bites. All products are manufactured with the highest level of quality standards in the food industry using the best ingredients on the market, and contain no added preservatives. Prepared using advance technology including thermal processing and ultrasonic sealing, which ensures complete sterilization, OMEALS products have an extended shelf life of 3 years and offer outdoor enthusiasts fully cooked, easy-to-eat and wholesome meals for their next adventure.

OMEALS 2016 product offerings will be debuting at the Summer Outdoor Retailer (PV 1178) trade show in Salt Lake City, August 3-6, 2016.

About OMEALS: 

OMEALS are premium outdoor foods developed by athletes and outdoorsmen. OMEALS offer self-heating, fully cooked Homestyle Meals and Cheese Bites designed and developed for the outdoors. The first of their kind, OMEALS Homestyle Meals feature a state-of-the-art flameless heating process that only requires 3-to-5 minutes with 3-to-5 ounces of liquid to activate – from fresh water and runoff, to iced tea and soda. OMEALS Homestyle Meals are shelf-stable for 3-years, lightweight and easy to use for a simple solution to tasty and hot anytime, anywhere meals and snacks. For more information about OMEALS, please visit www.omeals.com.

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