Mountain Equipment, Bridgedale and Hilly Brands Merge Distribution Channels to Create Outdoor & Sports Company

November 30, 2016

Pickering, ON (November 30, 2016) – Bridgedale, Hilly and Mountain Equipment brands are merging distribution channels to create Outdoor and Sports Company Inc.

Bridgedale, a leading designer and manufacturer of outdoor and wintersports socks and Hilly, a prominent manufacturer of running socks for both urban and trail running are joining forces with Mountain Equipment apparel and accessories, forming OSC Inc. All three brands will now share a central customer service department as well as a central warehouse and distribution facility based in Buffalo, New York.

“The efficiencies derived from this merger will benefit all three brands from a customer service, distribution and marketing standpoint, and ultimately help our retailers find the best products for their stores across a variety of brands and product categories,” said Colin Sanders, Managing Director at OSC. “We are excited to introduce OSC to our retailers at the upcoming Outdoor Retailer Winter Market. The new company will enhance efficiency, reduce operating costs, and in time, introduce successful brands that we currently own in other countries.”

The OSC Management Team consists of:

• Customer Service Manager – Paula Stevens
• Marketing Manager – Anna Nikolaus
• Operations – Phil Foster
• VP Sales (Mountain Equipment) – Craig Dixon
• Managing Director – Colin Sanders

About Outdoor & Sports Company:

Outdoor & Sports Company (OSC, Inc.) is a distributor of high quality outdoor brands. Mountain Equipment specializes in designing and marketing technical outdoor clothing and equipment, including GORE-TEX^® and down insulated outerwear and a full range of sleeping bags. Bridgedale designs and manufactures technical socks for walking, hiking, mountaineering, running, skiing, and everyday use. Hilly specializes in designing and manufacturing running socks for urban and trail runners.

To reach the sales manager for Mountain Equipment, Bridgedale and Hilly, retail buyers can contact sales@oscnainc.com.

OSC Inc. is a wholly owned subsidiary of the Bollin Group Ltd., a UK based company that owns and distributes numerous brands in the UK and around the world.

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