Hydro Flask Launches Parks For All Charitable Giving Program At Outdoor Retailer Winter Market

Bend, OR (January 10, 2017) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now in the Housewares segment of Helen of Troy Limited (NASDAQ, NM: HELE), is excited to announce the launch of Parks For All, the company’s new charitable giving program.

Parks For All supports the development and maintenance of public green spaces in the U.S. and beyond so people everywhere can live healthier, happier and more fulfilled lives. Through the program, Hydro Flask will donate a series of cash grants and product donations to non-profit organizations whose missions align with working to build, restore and preserve parks.

On January 11^th, Hydro Flask will fulfill grant requests from the Oregon State Parks Foundation, Appalachian Trail Conservancy and Pacific Crest Trail Association contributing a total of $85,000 in grant funds. The money will support the Pacific Crest Trail Association’s Trail Skills College program, which provides training and education for PCTA volunteers, the Appalachian Trail Conservancy’s expansion of the Monson Visitor Center, and Oregon State Parks Foundation’s Ticket2Ride program, which enables elementary and middle school-aged children from low to moderate income communities to use the state parks for experiential learning.

“Parks For All is our way of sharing the love we have for green spaces, and ensuring these special places get the attention and protection they deserve,” said PR and Communications Manager Lucas Alberg. “For us, parks represent places we can all go to recreate, relax or be inspired, ultimately making us healthier, happier and more fulfilled.”

Hydro Flask will host a happy hour event at Outdoor Retailer Winter Market on Wednesday, January 11^th from 4:30 pm – 6:00 pm to celebrate the launch of Parks For All. Attendees can purchase a True Pint for $10, with all proceeds going to the Pacific Crest Trail Association.

Also on Wednesday, Hydro Flask will be providing 21 oz water bottles to the Conservation Alliance breakfast taking place at 7AM at the Marriott Hotel.

Oregon State Parks Foundation raises funds to enhance and preserve more than 260 Oregon state parks. The Appalachian Trail Conservancy preserves and manages the Appalachian Trail, ensuring that its vast natural beauty can be shared and enjoyed today, tomorrow, and for centuries to come. The Pacific Crest Trail Association protects, preserves and promotes the Pacific Crest National Scenic Trail as a world-class experience for hikers and equestrians.

Since Hydro Flask’s beginning in 2009, the company has maintained its dedication to insulated products and living a life free from lukewarm. Through Parks For All, Hydro Flask will share its love for the outdoors and green spaces, ensuring these special places get the attention and protection they deserve.

About Hydro Flask

Hydro Flask is the award-winning leader in high-performance, insulated stainless steel beverage and food flasks. Founded in 2009 in Bend, Oregon, Hydro Flask is committed to bringing customers Unexpected Refreshment each and every time through the unique combination of temperature, taste and transport. Every bottle features TempShield™ double wall insulation to keep beverages at the desired temperature, 18/8 pro-grade stainless steel to ensure pure and refreshing taste, and durable powder coat and ergonomic design for the ultimate in transport. Hydro Flasks are stylish, BPA-free, recyclable, and backed by a lifetime warranty. Our new giving program, Parks for All, supports the development and maintenance of public green spaces, so people everywhere can live healthier, happier and more fulfilled lives. Learn more about Hydro Flask, Parks for All, and our mission to save the world from lukewarm at https://www.hydroflask.com.

About Helen of Troy Limited

Helen of Troy Limited is a leading global consumer products company offering creative solutions for its customers through a strong portfolio of well-recognized and widely-trusted brands, including OXO®, OXO Tot®, Hydro Flask®, Vicks®, Braun®, Honeywell®, PUR®, Febreze®; Revlon®, Pro Beauty Tools®, Sure®, Pert®, Infusium23®, Brut®, Ammens®, Hot Tools®, Bed Head®, Dr. Sinatra®, Dr. David Williams, and Dr. Whitaker®. All trademarks herein belong to Helen of Troy Limited (or its affiliates) and/or are used under license from their respective licensors.  For more information about Helen of Troy Limited, please visit www.hotus.com.

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