The OIA Industry Lunches Return to Outdoor Retailer Summer Market

July 18, 2017

Boulder, Colo. – OIA announces their Industry Lunches: The Launch of the 50 State Recreation Economy Reports, Living Your Brand and Designing With Repair in Mind; as well as the full schedule of Outdoor University education sessions, presented by OIA.

All trade show attendees are welcome to come enjoy lunch courtesy of OIA and learn about topics ranging from the powerful outdoor recreation economy to designing sustainable products to successfully using your brand as an advocacy tool, and more.

Day 1: #ThriveOutside: The OIA Launch of the 50 State Recreation Economy Reports

Wednesday, July 26, 11:30 a.m.–1 p.m., SLC Marriott Downtown at City Creek, Salon D

Join Outdoor Industry Association for the public release of updated recreation economy data for each of the 50 states, and learn how outdoor recreation promotes healthy communities and healthy economies across the nation.

Speakers:

Amy Roberts, Outdoor Industry Association
Governor Steve Bullock, Montana
Ann Krcik, The North Face

Click here to learn more and register for the live broadcast powered by Brandlive.

Day 2: Living Your Brand

Thursday, July 27, 11:30 a.m.–1 p.m., SLC Marriott Downtown at City Creek, Salon D

Speakers from industry-leading brands come together to discuss how their businesses live their brand ethos, especially when taking a stand to protect public lands.

Speakers:

Ted Manning, Ibex
Ashley Korenblat, Western Spirit Cycle
Jainee Dial, Wylder
Keely Wachs, Clif Bar & Company
Kevin Hogan, The North Face
Alex Thompson, REI

Moderator: Jessica Wahl, Outdoor Industry Association

Click here to learn more and register for the live broadcast powered by Brandlive.

Day 3: Designing With Repair in Mind

Friday, July 28, 11:30 a.m.–1 p.m., SLC Marriott Downtown at City Creek, Salon D

Repairing outdoor gear since 1986, Rainy Pass Repair has seen its fair share of gear failures and has learned quite a bit about what works and what doesn’t when it comes to maintaining and repairing outdoor gear. Join us for this hour-long seminar to hear from the repair experts about what they’ve learned from over 30 years of repairing gear and how to design for durability and repair.

Speaker: Lindsey Stone, Rainy Pass Repair

Click here to learn more and register for the live broadcast powered by Brandlive.

Outdoor University:

OIA also welcomes all Outdoor Retailer show attendees to attend Outdoor University (OU) at the Marriott Downtown at City Creek, across from the Salt Palace. OU education is designed to help industry professionals gain the tools and insight they need to run successful and thriving outdoor industry businesses. Click here to see the full line up of Outdoor University education.

For a complete schedule of OIA events at Outdoor Retailer Summer Market 2017, please visit the OIA website.

Outdoor Industry Association

Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is the leading trade association for the outdoor industry and the title sponsor of Outdoor Retailer. OIA unites and serves over 1200 manufacturer, supplier, sales representative and retailer members through its focus on trade and recreation policy, sustainable business innovation and outdoor participation. For more information, visit outdoorindustry.org or call 303.444.3353

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