AKU Footwear Launches North American Ambassador Program

April 16, 2018

Applications for Backpacking and Hiking Enthusiasts Are Now Open

Montreal, Canada (April 16, 2018) – AKU Footwear, known for designing and producing some the world’s most comfortable Italian-crafted hiking and trekking boots, is looking for hikers, trekkers and backpackers who live in North America to be a part of their new North American Ambassador Team. These enthusiasts will work with AKU to help inspire and motivate other outdoor fans through social media, the AKU blog and on the ground in their communities.

“Since 1955 AKU has had a strong presence in Europe and over the past couple of years we’ve been making a conscious effort to connect more with the North American outdoor community, so we saw this Ambassador team as the next logical step,” said Sam McCoubrey, AKU’s North American General Manager. “Spreading our message in the U.S. and Canada through events and social media is a major priority for us moving forward, so we’re excited about the growth potential of this program.”

Ideally, AKU’s Brand Ambassadors will be located all across North America and will spend a significant amount of time using their AKU footwear in their mountain communities. Ambassadors will be required to love and respect the outdoors, have public social media accounts, and of course, love their AKU footwear.

“Now that many AKU footwear styles are available in some REI stores and on the REI website, our footwear is more accessible than ever in North America, so we think the time for this new North American Ambassador Team is perfect,” continued McCoubrey. “We’ve also recently established a North American AKU website that specifically features the footwear styles that are available to consumers in the U.S. and Canada.”

For more information on AKU’s Brand Ambassador Program or to apply, visit: https://akuoutdoor.com/pages/become-an-ambassador

About AKU:

AKU was founded by Galliano Bordin in Italy in 1955. Since then, the company has grown from a small workshop into a company with more than thirty years’ experience in the design and production of high-quality trekking, mountaineering and outdoor footwear. AKU’s production plant is located in Montebelluna, Italy in the province of Treviso. AKU footwear is currently sold in 23 countries.  For more info, please visit: www.akuoutdoor.com.

# # #