Announcing ASSOS USA and Pikes Peak APEX to Partner Again for The Hunt

June 15, 2021

ASSOS USA and Pikes Peak APEX presented by RockShox invite mountain bikers back to some of North America’s most iconic trails on a scavenger hunt for coveted ASSOS gear.

Colorado Springs, CO – Sports Strategies announces Pikes Peak APEX and ASSOS USA will kick off The Hunt tomorrow, June 15^th, when an ambassador will post the first clue on Instagram. Anyone who wants to join the 3-week scavenger hunt should follow @PikesPeakAPEX and @ASSOS_USA on Instagram for clues.

Clues and hints will lead to ASSOS canisters that contain instructions on how to claim ASSOS prizes. The black ASSOS canisters will be carefully hidden by mountain bike athletes including five-time Olympian Katerina Nash and current Marathon MTB American National Champ and 2020 top male finisher, Russell Finsterwald.

More information and updates about The Hunt can be found on PikesPeakAPEX.com.

The second annual Pikes Peak APEX presented by RockShox will be held September 23-26, 2021. This unique, four-day mountain bike challenge draws pros and amateurs for four days of riding on the slopes of Pikes Peak in Olympic City, USA. Riders experience exhilarating, exceptionally crafted routes through dirt roads, jeep trails and the amazing alpine singletrack that is quintessential Pikes Peak. The world-class event supports Trail Stewardship and drives economic impact to the area in order to improve the trails and open space in the Pikes Peak region for the lasting enjoyment of its residents and visitors. The APEX, a Pikes Peak Outdoor Recreation Alliance project, was developed and is operated by Sports Strategies, a division of Tourism Strategies, LLC. For more information about the event, visit www.pikespeakapex.com.

After more than 40 years making apparel for the most passionate cyclists, ASSOS places great emphasis on delighting the rider who lives to push the limits. In 1976, ASSOS of Switzerland was founded by Toni Maier with an unlikely advancement, the first carbon fiber bicycle frame. While endlessly researching aerodynamics on the bike in the wind tunnel, Toni soon came to realize that the clothing the riders were wearing was in fact the main cause of drag. At this point, Toni turned his attention to clothing and invented the first Lycra® cycling shorts. This invention led to pro teams paying to wear ASSOS shorts during the Tour de France and to date, ASSOS is proud to have played a role in more than 350 gold medals at world championships and Olympic games. ASSOS works side by side with suppliers and gathers feedback from its internal test team to produce fabrics that offer optimum comfort for the rider. As a result of its continual investment in R&D, the pioneering company is behind additional key innovations that have shaped the evolution of the cycling world and have now become industry standards. These include the first sublimation of a cycling jersey in 1980, the first elastic interface cycling short insert in 2001 and the creation of the fastest bodysuit on earth in 2004. Today, ASSOS prides itself on supplying total cycling comfort to the top level within competitive cycling through multiple sponsorships of World Tour teams and riders. But away from the medal haul, passionate and ambitious cyclists in more than 30 countries across the globe glean the same benefits from the ASSOS innovation, thanks to the brand’s worldwide distribution via 1,000 independent top bike stores as well as its own boutiques and corporate online store.

For more information, please contact Micah Rice, Executive Director of the Pikes Peak APEX and VP of Event Strategy & Operations of Sports Strategies.