Arcade Belts Introduces Latest Design in Grateful Dead Collaboration

October 27, 2022

Bertha Bear is the New Addition to the Collection

OLYMPIC VALLEY, Calif. – October 27, 2022 /OUTDOOR SPORTSWIRE/ – Arcade, a brand founded on the belief that belts could be designed to function better, last longer, and be more comfortable, introduces the latest style in the Grateful Dead collaboration, the Bertha Bear. Designed on the Arcade Adventure Slim belt, it personifies the vibe and feel the legendary band has celebrated for decades with iconic roses, skeletons, and dancing bears remixed to inspire movement.

FEATURES

• Performance Stretch – Freedom of motion to move with your body, providing a secure hold with no pinching
• Custom Fit – More precise than holes, micro-adjustable buckle dials in your exact fit
• Recycled Materials – Webbing is made with 85% post-consumer recycled REPREVE®️ polyester
• Low-Profile Buckle – Minimizes bulk where you bend
• Long-lasting Materials – Our buckle is molded with high-density plastic that is durable, yet lightweight, designed to endure the toughest outdoor adventures
• Machine Wash and Dryable – Throw ’em in the laundry with your pants
• Travel Friendly – Metal-free buckle makes airport security a breeze
• MSRP: $34.95

All of Arcade’s performance stretch belts are made with REPREVE®️, a post-consumer recycled performance yarn. Arcade’s REPREVE®️ webbing has been tested extensively to ensure uncompromised performance and durability while making far less of an impact on the environment.

IMAGE GALLERY | Grateful Dead – Bertha Bear

IMAGE GALLERY | Grateful Dead Collection
GRATEFUL DEAD | Collection

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About Arcade Belts

Arcade was founded on the belief that belts could be designed to function better, last longer, and be more comfortable. Developed from the ground up with materials that are built to go everywhere and anywhere, each Arcade belt provides a custom fit, sturdy hold, and the right amount of flexibility to move with you. Love for our planet and the adventurous people on it is the spark that lights our fuse. We celebrate and protect the places and communities that are the fabric of an active, fun, and healthy life. Arcade is proud to partner with and support the High Fives Foundation, Boys & Girls Clubs of America, Protect Our Winters, Save the Waves Coalition, and Big City Mountaineers.

http://www.arcadebelts.com

About the Grateful Dead

The Grateful Dead is a social and musical phenomenon that grew into a genuine American treasure. In 1965, an entire generation was linked together by common ideals, gathering by the hundreds and thousands. This movement created a seamless connection between the band and its fans. As the band toured, Dead Heads would follow. Not because it was a part of popular culture but because it is a true counterculture that exists to this very day-one that earnestly believes in the value of its beliefs. By 1995, the Grateful Dead had attracted the most concertgoers in the history of the music business, and today remains one of the all-time leaders in concert ticket sales. Eventually, the caravan evolved into a community with various artists, craftsmen, and entrepreneurs supplying a growing demand for merchandise that connected them to the music. Today, the connection is as strong as ever. The band was inducted into the Rock & Roll Hall Of Fame in 1994 and received a Grammy® Lifetime Achievement Award in 2007. Their final tally of 2,318 total concerts remains a world record. The Grateful Dead recently celebrated their 53rd top 40 album on the Billboard chart, a feat no other group has achieved.

Media Contact:

Kelli Lusk

ECHOS Communications

kelli@echoscomm.com

208.309.3793