Around the Crown 10K Together with Truist Announces Race Events and Expos for Labor Day Weekend

August 26, 2024

Charlotte’s premier running event kicks off its sixth year at Camp North End and Truist Field

Charlotte, NC — August 26, 2024 /OUTDOOR SPORTSWIRE/ – Celebrating its sixth year, Around the Crown 10K Together with Truist (ATC10K), North Carolina’s largest 10K running race, takes place on September 1, 2024, crowning a year of community development and increasing sustainability measures in Charlotte and the running industry. The race starts and finishes at Truist Field in Uptown Charlotte and temporarily shuts down I-277 where participants run the entire inner loop.

In line with the event’s mission statement of increasing sustainability efforts, ATC10K announced three new initiatives for 2024. First, ATC10K is partnering with Charlotte Area Transit System (CATS) to increase participation in multi-modal transportation by giving each participant a free two-day, unlimited use, light rail pass for race weekend to get to and from all event locations and is working with event sponsor Bento Move and Morningstar Storage to allow participants to securely store their personal belongings at the start line. Second, ATC10K is implementing the Green Team, a group of volunteers who will lead the recycling efforts at the expo and race. Additionally, on Saturday, August 31 at 1 p.m. at the event expo, ATC10K is hosting a free Sustainable Panel Discussion with Charlotte-based experts and business owners who specialize in minimizing environmental impacts.

Striving to have a start line that reflects the Queen City’s diverse population, ATC10K implemented year-round activities across several communities in coordination with local organizations such as Sustain Charlotte, Mad Miles Run Club, The Ability Experience, Charlotte Front Runners, Stonewall Sports Charlotte, Sweat Like A Mother, and over 15 running clubs serving Charlotte runners. Additionally, the event facilitated the Feetures’ First Timers Club training program and the Charlotte Summer Track Series bringing nearly 1,000 Charlotteans together this summer.

“As we prepare for the sixth annual Around the Crown 10K Together with Truist, it’s incredible to see how this event has grown year over year with participants, partners, volunteers, programs, and overall community enthusiasm,” shared Brian Mister, Around the Crown 10K Together with Truist race director. “We want to involve everyone who wants to move Charlotte forward and that includes identifying ways of getting creative, especially in reaching our marginalized communities. This year, we’re especially proud of our new initiatives, including a partnership with CATS to boost multimodal transportation to and from the start and finish lines and our sustainability panel, both of which are key to ensuring that our race not only propels Charlotte forward but does so in a way that’s inclusive and environmentally responsible.”

Around the Crown 10K Together with Truist race weekend events include:

Thursday, August 29:

• 7:04 p.m. – Runner’s Knight at Truist Field

Friday, August 30

• Last day to register before the price increase ($60 or $65 at expo)

Saturday, August 31 (all events take place at Camp North End unless otherwise noted):

• 8:30 a.m. – Mad Miles Run Club Shakeout Run
• 9:30 a.m. – 4:00 p.m. – Community Expo
• 10:15 a.m. – Yoga for Runners
• 11:00 a.m. – Kids’ Run
• 1:00 p.m. – Sustainable Year-Round Panel Discussion with Recover, Crown Town Compost, Sustain Charlotte, and CATS
• 11:59 p.m. – Online race registration closes ($65-70), online

Sunday, September 1 (all events take place at Truist Field unless otherwise noted):

• 7:15 a.m. – Race day registration closes ($70)
• 7:15 a.m. – Corrals close
• 7:25 a.m. – Wheelchair and stroller start
• 7:30 a.m. – Around the Crown 10K Together with Truist start
• 8:30 a.m. – Awards ceremony
• 10:00 a.m. – Post-race media briefing
• 10:00 a.m. – After party, NoDa Brewing North End

Throughout race weekend, participants, volunteers, spectators, and other event guests can interact with event sponsors including Truist, Williams Subaru, Feetures, NoDa Brewing, Brooks Running, Pepsi, VIVA Chicken, Harris Teeter, Recover Brands, Summit Coffee, Thule, WSOC and more.

To sign up for the event or for more information on Around the Crown 10K, visit aroundthecrown10k.com or for media inquiries contact Mindy Smith, mindy@darbycommunications.com.

About Around the Crown 10K Together with Truist

Around the Crown 10K was founded in 2019 by Brian and Chelsea Mister to promote the simple act of putting one foot in front of the other to move Charlotte forward. The purpose is to show that running can make you healthier, happier, and more confident with no regard to age, cultural differences, gender, pace, or experience. With a year-long line-up of events, it becomes part race, part run, part community event, part celebration, and a tribute to Charlotte. Around the Crown 10K was made for everyone. To learn more, visit aroundthecrown10k.com or connect on social media @aroundthecrown10k.

Contact:

Mindy Smith

Darby Communications

mindy@darbycommunications.com

828.254.0914 (o) / 828.989.7850 (c)