Authentic Brands Group and SPARC to Acquire Eddie Bauer

May 7, 2021

Authentic Brands Group, LLC, a marketing and entertainment company, and SPARC Group, LLC, a retail enterprise, announced a definitive agreement to purchase Eddie Bauer, the iconic American outdoor brand, from PSEB Group. ABG will own Eddie Bauer’s intellectual property and the brand’s core operating business will become a part of the SPARC portfolio of brands. Shop Eat Surf