Bajío Sunglasses Expands Spring 2023 Collection With New Ozello Eco-Conscious Frames

April 20, 2023

Performance Eyewear Brand Introduces Their Latest Frame Style As Part of The Expanding Wide Body Collection

NEW SMYRNA BEACH, Fla. (April 20, 2023) – Bajío Sunglasses, maker of blue-light filtering, sustainably-made, performance sunglasses that are built to save the world’s saltwater flats and estuaries, is proud to announce that it has officially added Ozello to its spring 2023 collection. This new style was named after one of their biggest supporters and friends at Ozello Keys Marina.

Sunglasses are the heart of Bajío, which provides customers with lightweight, bio-resin frames featuring proprietary LAPIS™ lens technology. Named for one of our favorite spots in Old Florida, where Grouper Gary braves hazardous wilderness waterways to help hook you up with gag grouper creeping out of spring-fed crevices in the limestone, Ozello is an aggressive fishing style frame with extra wide sun-blocking temples for long, exposed days out in Ozello Keys – and beyond.

“We named this frame after our friends over at Ozello Keys Marina. Grouper Gary and the gang live in Old Florida and have been huge supporters of ours since day one”, says Al Perkinson, Founder of Bajio. “We wanted to name our 2023 collection after bajios (saltwater flats) we know and love in our home state. Last year Jay, from our YouTube series Fishing with Jay, shot an episode where the Ozello boys showed him the secret shallows where they caught gag grouper on the fly.”

Ozello frames are made from plant-based bio-resin that biodegrades quickly and is gentler on our oceans. They are stronger and lighter than plastic frames, which equates to all-day comfort whether you’re out fishing or at the fiesta. The Ozello frame is a small fitting with extra wide sun-blocking temples. It has an aggressive, youthful look making it perfect for long, exposed days out in the sun. Additionally, the temples feature keeper holes, vented rubber side shields, and two-way flex hinges for added comfort.

For a fully-customizable eyewear experience, Ozello is available in thirteen lens options: seven lens colors made from lightweight, bio-based polycarbonate, and six made from glass. Both polycarbonate and glass lenses feature durable anti-scratch properties and oleophobic coatings, which make sunscreen and water easy to remove. All Bajío lenses feature the brand’s polarized proprietary LAPIS™ technology, and each lens is designed for specific light conditions and environments. Bajío lenses offer exceptional clarity and provide a visual experience that is second to none.

Ozello is now available for purchase at your local eyewear retailer or online at bajiosunglasses.com/products/ozello. For more information about Bajío’s full collection of award-winning performance fishing sunglasses, visit bajiosunglasses.com.

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About Bajío:

Spanish for “the shallows,” Bajío, an independent and employee-owned company, strives to improve the quality of life for the world’s saltwater flats, the ecosystems they support, and the communities that depend on them. Bajío sunglasses are hand-assembled in New Smyrna Beach, Florida made with sustainability at the forefront, using plant-based materials in their frames, and high-quality proprietary lenses built to filter out the bad and enhance the good. Follow along at bajiosunglasses.com and on Facebook and Instagram at @Bajíosunglasses for the latest news and updates on their quests to save the ocean, one flat at a time.

Contact: Andrew Piasecki

Obviouslee Marketing

904.325.0643

bajio@obviouslee.com

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