Bajío Sunglasses Wins ICAST “Best Eyewear Performance Eyewear company takes home coveted award for “best eyewear” at the biggest fishing trade show” Award

July 29, 2022

Performance Eyewear company takes home coveted award for “best eyewear” at the biggest fishing trade show

New Smyrna Beach, FL (July, 29th 2022) – Bajío, maker of blue-light filtering, sustainably-made, performance sunglasses that are built to save the world’s saltwater flats and estuaries, is pleased to announce that its new Roca sunglasses has won ICAST Best Eyewear award for 2022. This marks the first time that Bajío has taken home the award for its category.

“Last year we launched our brand at ICAST to show the world what we’d been working on. This year we won the Best of Eyewear category,” said Al Perkinson, founder of Bajío Sunglasses. “We’re a small team, we’re an independent company, and we have so much more on the way. To everyone that’s helped us on our journey, thank you.”

The Roca sunglasses are a durable pair of performance shades made especially for anglers’ eyes to cut through the glare and see more fish. Made with tough, bio-based nylon, this modern oversized frame protects eyes with complete coverage and vented side shields, reducing glare off the water and overall light intrusion without fogging up.

These sunglasses are designed for sight-fishing since it requires a laser focus on the slightest indication. They provide the coverage and visibility for that split-second opportunity when an angler needs to either set the hook or lament over the one that got away. With so much on the line, an angler needs sunglasses that provide every available advantage. The name Roca (rock in Spanish), is named for the productive Roca Flat near Campeche, Mexico which is one of the many stops on the brand’s around-the-world environmental project called the Bajío Odyssey.

The Roca sunglasses from Bajío are now available online at bajiosunglasses.com or you can find a retailer near you by going to bajiosunglasses.com/pages/store-locator. Carbon neutral from inception, Bajío’s sunglasses are made with sustainability at the forefront, and complement banner days on the flats and beyond. For more information on all Bajío lens options, visit www.bajiosunglasses.com/pages/technology.

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About Bajío:

Spanish for “the shallows”, Bajío, an independent and employee-owned company, strives to improve the quality of life for the world’s saltwater flats & estuaries, the ecosystems they support, and the communities that depend on them. Bajío sunglasses are hand-assembled in New Smyrna Beach, FL made with sustainability at the forefront, using plant-based materials in their frames, and high-quality proprietary lenses built to filter out the bad and enhance the good. Follow along at Bajiosunglasses.com and on Facebook and Instagram at @Bajíosunglasses for the latest news and updates on their quests to save the ocean, one flat at a time.