Balega Expands Ultralight Collection with New Colorways for Spring 2020

March 16, 2020

DURHAM, N.C. (March 15, 2020) — Balega International, a leading sock brand in the run specialty market, is expanding its popular Ultralight collection for Spring 2020 with the introduction of new colorways in the Crew and No Show models. The new styles will be available online and at specialty retail stores beginning March 15.

“The light-as-a-feather Ultralight sock is specifically designed to provide contoured protection and lasting durability that feels sheer and light on your foot,” explained Tanya Pictor, Vice President of Marketing for Balega. “Balega is committed to providing athletes with a sock that’s built to last and perform. Our fresh new colorways offer our customers bright, fun new options for Spring.”

The Ultralight Crew ($15 MSRP) combines fine performance yarns with protection-based design to create the sheerest, most lightweight performance running sock. The socks feature Balega’s proprietary Drynamix® moisture wicking fibers and reinforced microfiber mesh ventilation panels to keep feet cool and dry. The enhanced, strategically shaped cushioning that follows the contours of the heel provides maximum protection and impact resistance. In the updated crew length style, the cushioning also reaches higher over the toe area for increased comfort and durability, while the differentiated elastic bands provide compression and a superior fit. Unique to all Balega products, these socks feature a hand-linked toe closure system for a seamless, non-irritating fit. The new Spring 2020 colorways for the Ultralight Crew include: Neon Lime, Wildberry and Cobalt.

The Ultralight No Show ($14 MSRP) sock will be available in all new bright spring colorways, including Flu Orange, Neon Lime, Wildberry and Cobalt.

The new Ultralight styles will be available to consumers March 15, 2020. For more information and to locate a Balega dealer near you, please visit Balega.com.

About Balega International

A leading performance sock brand in the run specialty market, Balega is a designer and manufacturer of technical performance socks and part of the Implus family of brands. With a proud American-South African initiative, the company develops its product in both South Africa and North Carolina production facilities utilizing the best performance yarns produced in the United States. Crafted for a superior fit and unmatched comfort, Balega is committed to the technical excellence, quality, and performance expected in the Balega brand. A brand with ‘sole,’ Balega prides itself on its commitment to the community with projects aimed at enriching those less fortunate than ourselves. For more information, please visit www.balega.com.

About Implus International

A leading performance sock brand in the run specialty market, Balega is a designer and manufacturer of technical performance socks and part of the Implus family of brands. With a proud American-South African initiative, the company develops its products in both South Africa and North Carolina production facilities utilizing the best performance yarns produced in the United States. Crafted for a superior fit and unmatched comfort, Balega is committed to the technical excellence, quality, and performance expected from the Balega brand. For more information, visit www.implus.com.

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