Balega Opens Application for 2018 Impi Ambassador Team

November 15, 2017

Balega selects running enthusiasts and passionate athletes for influencer team

Durham, N.C. (Nov. 15, 2017) – Balega, a leading performance sock brand in the run specialty market, has opened the application portal today for its fourth annual “Impi” influencer team. Impi team members will represent Balega as brand ambassadors to help illuminate Balega’s core pillars – performance, excellence, harmony, creativity and community – while continuing to highlight the products’ excellence and position Balega as the leader in run.

Impi is a Zulu word roughly translating to mean “warrior.” The 2018 team will be made up of men and women athletes from across the United States who will act as an army of Balega warriors. These running enthusiasts will help spread the Balega love across their social media channels, at races and in their day-to-day lives through creative activations.

“Our Impi Team plays a crucial part in sharing the Balega difference within the run community,” said Tanya Pictor, Vice President of Marketing at Implus Specialty. “We look forward to building the 2018 team with individuals who carry the same passion, enthusiasm, dedication and love that our teams have in years past. We invite anyone who truly believes in the Balega brand to apply to be part of the 2018 team.”

Balega Impi members will represent the brand’s core values and share the brand’s South African heritage and “sole” while positioning Balega as a leader and innovator in quality footwear within the run specialty market. Impis will receive a variety of socks over the course of the year, get a first-look at new product introductions as part of first-round product testing, and take part in sharing the Balega brand with their local and social communities. They will further benefit from the various other product categories out of the Implus stable of brands.

The application period for the 2018 Balega Impi Team opens today and applications will be accepted through December 12. The team will be announced by the second week of January. Apply today at:  https://goo.gl/forms/VFmNe1RDndlZDJUA3.

For more information on the team or details on the application process, please contact Julie Evans at julie@verdepr.com.

About Balega International
A leading performance sock brand in the run specialty market, Balega is a designer and manufacturer of technical performance socks and part of the Implus family of brands. With a proud American-South African initiative, the company develops its product in both South Africa and North Carolina production facilities utilizing the best performance yarns produced in the United States. Crafted for a superior fit and unmatched comfort, Balega is committed to the technical excellence, quality, and performance expected in the Balega brand. A brand with ‘sole,’ Balega prides itself on its commitment to the community with projects aimed at enriching those less fortunate than ourselves. For more information, please visit www.balega.com.

About Implus International
A leading performance sock brand in the run specialty market, Balega is a designer and manufacturer of technical performance socks and part of the Implus family of brands. With a proud American-South African initiative, the company develops its products in both South Africa and North Carolina production facilities utilizing the best performance yarns produced in the United States. Crafted for a superior fit and unmatched comfort, Balega is committed to the technical excellence, quality, and performance expected from the Balega brand. For more information, visit www.implus.com.