Balega Unveils New Website to Better Engage Passionate Audience

May 8, 2018

New site helps tell the colorful brand story and embodies true Ubuntu spirit

Durham, N.C. (May 8, 2018) – Balega International, a leading sock brand in the run specialty market, debuts a new website this week at balega-socks.implus.com. With new digital tools and resources, the new site helps tell the colorful Balega brand story, raises awareness about the good work that Balega is doing in its communities, and enhances the consumer’s shopping experience.

The newly designed website enables Balega to reach its passionate consumers by using a new set of digital tools and resources. It is the latest site to be added to the Implus cross-brand shopping experience, which offers consumers a one-stop-shop for all of the Implus brands.

Below are highlights of the unique features incorporated into the new Balega site:

• Find Your Fit – an interactive consumer experience matrix for selecting the best sock based on individual fit, activity and style preferences
• The Balega Difference – highlights Balega’s key product attributes with rich animations and graphics
• Improved Store Locator – automatic address validation via your zip code
• Real Time Social Feed – social media updates made in real time at the bottom of the homepage
• Responsive Design – to accommodate for the continual increase of mobile users and shoppers
• Improved Search Optimization (SEO) – allowing Balega to reach and be seen by its target audience faster

The new website also showcases the Ubuntu ‘sole’ of the Balega brand. Ubuntu originated in Africa and roughly translates to “human kindness.” The term, popularized by Nelson Mandela, translates as “I am a person through other people,” meaning only by banding together as a community and working together can we truly call ourselves human.

“Through new features, graphics and improved digital tools, this site will allow us to better serve our customers and community,” said Mary Hannah Andrews, Balega and FuelBelt Brand Manager. “This website is a reflection of the same Ubuntu spirit that we pride ourselves on embodying.”

To check out the new website head to: https://balega.com.

About Balega International

A leading performance sock brand in the run specialty market, Balega is a designer and manufacturer of technical performance socks and part of the Implus family of brands. With a proud American-South African initiative, the company develops its product in both South Africa and North Carolina production facilities utilizing the best performance yarns produced in the United States. Crafted for a superior fit and unmatched comfort, Balega is committed to the technical excellence, quality, and performance expected in the Balega brand. A brand with ‘sole,’ Balega prides itself on its commitment to the community with projects aimed at enriching those less fortunate than ourselves. For more information, please visit www.balega.com.

About Implus International

A leading performance sock brand in the run specialty market, Balega is a designer and manufacturer of technical performance socks and part of the Implus family of brands. With a proud American-South African initiative, the company develops its products in both South Africa and North Carolina production facilities utilizing the best performance yarns produced in the United States. Crafted for a superior fit and unmatched comfort, Balega is committed to the technical excellence, quality, and performance expected from the Balega brand. For more information, visit www.implus.com.