Best of Both Worlds: Superfeet Announces Spring 2018 Collection, Naturally Technical

July 20, 2017

New spring assortment blends natural shape with the technical DNA of the Superfeet brand

FERNDALE, Wash. (July 20, 2017) – Building on the successful debut of their first-ever footwear collection this past year, Superfeet proudly unveils the spring 2018 footwear assortment at this month’s Summer Market Outdoor Retailer trade show. Ideal for the versatile lifestyle of the active outdoor enthusiast, Superfeet is building on 40 years of shape expertise to bring the most comfortable and supportive footwear to market – literally. Superfeet’s shoe styles are built from the inside out and all begin with the unmistakable Superfeet shape provided by their scientifically-proven insoles and using Lock-and-Key™ construction.

“As a brand and a team, we’re never satisfied with ‘good enough’ and our consumers and retailer partners have come to expect the best-in-class from Superfeet. For spring 2018, we’re building on the success of this past season’s debut and mixing fresh new styles with proven fan favorites. But the footwear doesn’t simply look great – it performs and feels great while offering amazing support,” states Eric Hayes, chief marketing officer at Superfeet.

Women’s Spring 2018 Highlights

Soft leathers, textured meshes and flexible, foot-hugging materials are infused throughout the women’s collection for spring 2018. Versatile new silhouettes that transition seamlessly from cool spring mornings to warm summer nights join some tried-and-true styles that are staying in the collection from 2017.

• Women’s Palisade ($110) – athletic accents add a sporting twist to the traditional Mary Jane.
• Women’s Dana ($95) – flexible stretch straps mix with soft leather to deliver unbelievable comfort and fit.
• Women’s Reyes ($95) – a fresh take on the classic slide, with three straps that hug the foot.

Men’s Spring 2018 Highlights

Modern details, fresh colors and approachable silhouettes simply add eye-catching style to the unmistakable feel and Superfeet shape built into each one of the men’s shoes – built from the inside out, of course. The spring 2018 collection continues to set the standard for signature comfort, with lightweight choices for streamlined spring and summer looks.

• Men’s Mitchell ($120) – casual, versatile slip-on goes from work to play.
• Men’s Ross Mesh ($130) – favorite returns with a breathable mesh upper for warmer weather comfort.
• Men’s Crane ($110) – perforated microfiber upper feels great on bare feet for a comfortable and easy ride.

Available February 2018, Superfeet’s footwear collection can be purchased at www.Superfeet.com, as well as select premium retailers nationwide.

ABOUT SUPERFEET:

Superfeet is the leader in innovative over-the-counter insoles and footwear for the active lifestyle and outdoor industries. For over 40 years Superfeet has focused on bringing innovative products to the market by seeking new solutions to everyday problems. Today, Superfeet has enabled countless people across the globe to experience a life of new possibilities by changing the way their footwear fits and functions. As a 100% employee owned company, Superfeet is dedicated to improving lives, giving 1% of profits and employee time to organizations that help people get back on their feet. For more information, visit: www.superfeet.com.

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