Big Agnes Names Sespe Group to Represent Brand in Southwest

June 17, 2021

STEAMBOAT SPRINGS, Colo. (June 17, 2021)– Big Agnes Inc., the Steamboat Springs-based outdoor equipment brand, recently announced that the Sespe Group will represent the brand in the Southwest territory, which includes Arizona, California, Hawaii and Nevada. Based in California, the Sespe Group represents premium brands in the outdoor industry including Petzl, SCARPA, Cotopaxi, and Outdoor Research. This transition is effective immediately.

“The Southwest territory is a critical market for Big Agnes, with large population centers and high participation in outdoor pursuits, so we partnered with a progressive sales team to work with our accounts to help grow our sales there,” said Jill Lewis, Director of North American Sales. “For 20 years, Big Agnes has earned the reputation for being innovative and true to our roots and we’re confident that the Sespe Group is the agency that best represents those qualities.”

The Sespe Group is composed of three experienced sales representatives with core experience in the outdoors – both professionally and personally. Chris Morrisette, principal rep at Sespe Group, has a nearly two-decade long career in the industry. Morrisette grew up in the American Southwest, spending many of his childhood winters in Joshua Tree at his family’s cabin, and he was exposed to rock climbing before he could even walk. Natalie Walker, sales representative at Sespe Group, was introduced to rock climbing nearly 10 years ago, and since then, has immersed herself in many outdoor activities such as hiking, peak bagging, skiing and alpine climbing. Wes Jones, tech rep at Sespe Group, brings over 16 years of climbing experience to his role. He has worked in the industry as a retail sales rep, tech rep, rope access pro and a climbing guide.

“Each of us at the Sespe Group has formed our lifestyles around the gear we sell and the sports we pursue. An authentic and innovative brand with like-minded folks like Big Agnes is a perfect fit for our team,” said Morrisette. “Big Agnes has a great reputation amongst our retailers for its gear, staff and their attention to customer service so we are very excited to begin a new journey with them.”

For more information on the Sespe Group, visit www.sespegroup.com.

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About Big Agnes: Named for a peak in the nearby Mt. Zirkel Wilderness, Big Agnes®, Inc. is located in Steamboat Springs, Colorado, and produces award-winning sleeping bags, pads, tents and camp furniture. For more information, visit www.bigagnes.com or call 1-877-554-8975.

For more information, contact:

Calvin Bond, Backbone Media
Calvin.bond@backbonemedia.net