Big City Mountaineers Partners with Startup Apparel Company Rugged Range to Produce Limited Apparel Run

September 16, 2021

GOLDEN, Colo. (September 16, 2021) – Big City Mountaineers (BCM), a leading provider of outdoor and backcountry experiences for youth for more than 30 years, is pleased to announce that the organization has partnered with Rugged Range to release a limited run of apparel and accessories that will feature and benefit BCM.

“BCM is continually looking for like-minded partners in the outdoor space to expand awareness for our team’s great work in breaking down barriers for outdoor access,” said David Taus, Big City Mountaineers Executive Director. “Rugged Range’s commitment to protecting public lands and their focus on the importance of diversity and inclusion make them a fantastic organization to partner with.”

Launched in the Spring of 2021, Rugged Range is an outdoor apparel company with a mission to support initiatives and advocacy that connects historically underserved populations with outdoor access. Included in the company mission is the identification of three non-profit organizations that align with Rugged Range as well as a commitment to contribute three percent of sales to these groups, one percent going to each non-profit. In addition to Big City Mountaineers, Rugged Range has partnered with Outdoor Foundation and the Theodore Roosevelt Conservation Partnership.

“When launching Rugged Range, our team knew that part of the ethos of the brand would be universal outdoor access and experiences for all people. This key pillar of our company mission aligns with Big City Mountaineers mission of breaking down barriers to outdoor access for youth from disinvested communities through outdoor experiences,” said Patrick Terrell. “When we decided to identify three outdoor non-profits to support and continue building inclusivity in the outdoors, connecting with BCM made great sense. We look forward to supporting their great work in the outdoors and growing with them.”

One percent of all Rugged Range sales will go toward supporting BCM. Additionally, Rugged Range will be releasing a limited run of apparel and accessories with special BCM imagery included on the garments. To learn more and purchase the BCM apparel please visit: https://www.ruggedrange.com/rugged-spirit

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About Rugged Range

Rugged Range is a clothing and apparel company that believe in universal outdoor access and experiences for all by focusing on the importance of diversity and inclusion. Rugged Range supports initiatives and advocacy that connect historically underserved populations with outdoor access. Rugged Range directly support bills and policies that focuses on urban communities and creates more outdoor recreation infrastructure and access to cities and other underserved communities.

Rugged Range is dedicated to keeping the outdoors rugged, actively supporting legislation that keeps public lands in public hands – i.e., no privatization of public lands. Rugged Range fully backs legislation that prioritizes outdoor recreation over development, energy extraction or other uses non-compatible with outdoor recreation, while also supporting public lands and recreation assets. To learn more about Rugged Range and their three percent commitment please visit: https://www.ruggedrange.com/rugged-spirit.html

About Big City Mountaineers (BCM)

Big City Mountaineers breaks down barriers to outdoor access for youth from disinvested communities by providing experiences that are free of charge, fully outfitted, and professionally guided. By thoughtfully addressing these social, psychological, and material barriers, we create opportunities for youth to uncover their own sources of strength, resilience, confidence, serenity, and joy. We believe deeply in the transformative power of developing a personal connection with nature. To learn more, please visit https://bigcitymountaineers.org/

Media Contact:
Megan Aranow,
Big City Mountaineers
megan@bigcitymountaineers.org