Bike Industry Veteran Michael Grim Joins LEM Helmets as General Manager

September 10, 2018

With more than 25 years of experience in the cycling industry in product development and business management, Grim will lead the LEM team in operations and product innovation and design.

MORGAN HILL, Calif. (Sept. 10, 2018) – LEM Helmets, a new, inclusive cycling helmet brand whose mission is to inspire the fun in biking by focusing on safety, style, and performance in all its innovative head protection, names industry veteran Michael Grim as General Manager. With more than 25 years of experience in product and business management, Grim will lead and oversee numerous facets of the LEM brand including: product design and development, logistics, business development and operations, and integration of the brand globally.

“As a pioneer in helmet development and technology, LEM’s products come from a genuine passion for sport – evolving and adapting helmets to the needs of riders,” said Grim. ”With more than 30 years of design and tech roots in Italy, LEM’s brand pillars are safety, style, performance, and comfort. With the new division focused on bicycling, we see great opportunity in applying this philosophy to the design and innovation of cycling helmets. Entering the bicycle market is an important step for LEM, and I am very excited about contributing to this effort.”

Over the past two decades, Grim has focused and been instrumental in producing and bringing cutting-edge cycling helmets and equipment to market – both domestic and globally. His skills and background in product development, R&D, engineering, manufacturing, and business management for brands like Specialized, Giro, Bell, and others, give Grim an acute understanding of the cycling market and, more specifically, the tools and experience needed to successfully launch and lead LEM both in the US and internationally. Grim will focus on operations in North America, and oversee the integration of the brand globally.

LEM officially launched its 2018-19 safety and design-forward bike helmet collection globally at Eurobike in July. The flagship family of products includes seven distinct helmets and 50 colorways in the road, mountain bike, commuter, and kids categories. The brand launched into the North American market direct-to-consumer and will begin taking orders in mid-Oct. LEM plans to open additional retail sales channels as it expands over the rest of 2018 and into 2019.

“In a space obsessed with tech and core-focused identity, our focus at LEM is to position our brand around culture and play – fitting into any lifestyle as a license to turn every ride into an adventure,” said Grim. “We are an inclusive brand hitting the nexus between core and enthusiast – with product for both ends of the spectrum. LEM is an extension of every rider’s ride, and we want to inspire people to live in the moment.”

LEM will be showcasing its full line of helmets and new products at Interbike Sept. 18-20 at the Reno-Sparks Convention Center in Reno, NV. If attending, please stop by booth #3077. Please reach out to keith@verdepr.com if you are interested in booking an appointment at the show or learning more about the latest LEM products.

For more about LEM Helmets, check:

Website: lemhelmets.com
Instagram: @LEMHelmets
Facebook: @LEMHelmets
YouTube: LEM Helmets

About LEM Helmets

Built on a legacy of innovation, LEM gives riders the peace of mind that comes from knowing their helmet has more than 30 years of safety technology woven into its design. Its approach to product-talk highlights the joy of riding, while tech clearly and confidently compliments the conversation. After all, the purpose of tech is so riders can focus on getting after it. LEM is a lifestyle fueled by the simple belief that life is more fun on a bike. They are on a mission to help riders – novice and seasoned – get the most out of life on two wheels. With clean silhouettes and colorways in the road, mountain bike, commuter, and kids categories, LEM focuses on safety, style, comfort, and performance. LEM inspires you to find your everyday ‘Hell-Yes’ moments. For more: lemhelmets.com.

MEDIA CONTACT: Keith Cozzens, keith@verdepr.com, Verde Brand Communications, 970-259-3555 x122