Bioidentical Ketone Drink Brand Kenetik Announces Alliance with Life Time; New Presenting Sponsor of Iconic Life Time Leadville Trail 100 MTB

October 8, 2024

Kenetik now available in Life Time's LifeCafes to help consumers with physical, mental focus and performance at select athletic events

MARYLAND /OUTDOOR SPORTSWIRE —  Kenetik, the brand behind the world’s first bioidentical ketone drinks today announced a strategic alliance designed to drive innovation in athletic performance and holistic wellness through a variety of high-impact sponsorships and promotions with Life Time (NYSE: LTH), the nation’s premier healthy lifestyle brand.

As part of the the growing and sought-after brand’s commitment to supporting athletes at all levels in achieving peak performance, Kenetik is the new presenting sponsor of the iconic Leadville Trail 100 MTB, one of the most challenging and prestigious off-road cycling events in the world, and a sponsor of the Life Time Grand Prix presented by Mazda.

“Our mission is to fuel mental clarity, physical resilience and long-term wellbeing among both men and women, and at all levels. This alliance with Life Time fits perfectly to positively impact health-conscious consumers in their quest to live healthy and happy lives,” said Devon Price, Kenetik’s co-founder and CEO.

More broadly, Kenetik’s patented ketone drinks are now available in three flavors of ready-to-drink cans across Life Time’s more than 150 LifeCafes.

Kenetik provides a clean, effective energy source that enhances both physical and mental performance and recovery. Kenetik’s clinically-tested bioidentical ketones offer a quick path to ketosis, where fat is burned for energy, resulting in improved cognition and brain health, as well as appetite reduction to support weight loss and insulin sensitivity.

For more information about Kenetik’s relationship with Life Time, visit drinkkenetik.com.

About Kenetik
Kenetik is a trailblazing company dedicated to advancing athletic performance through innovative nutrition solutions. They are the creators of the world’s first bioidentical ketone drinks, which are scientifically designed to enhance focus, endurance, and recovery. Committed to sustainability, Kenetik’s products are plant-based and carbon-negative. With a mission to promote momentum for life, Kenetik aims to push the boundaries of sports nutrition by making advanced performance tools both accessible and enjoyable for athletes everywhere. For more information, visit drinkkenetik.com.

Media Contact:
Jade Schwarting
jade@dblecollective.com