BlackStrap Elevates Jim Sanco to VP of Brand Management, Hire Randy Torcom As Brand Director

June 17, 2022

BEND, OR., (June 17, 2022)/OUTDOOR SPORTSWIRE/ – BlackStrap, the leading made-in-the-USA manufacturer of face gear, base layers, and accessories for winter sports, anglers, and outdoor recreationists, today announced the promotion of Jim Sanco to Vice President of Brand and Marketing, and the hiring of Randy Torcom as their new Brand Director.

“The Promotion of Jim Sanco to VP of Brand and Marketing has been a long time coming. Randy comes to us with a vast amount of knowledge and will help BlackStrap write the next chapter of our brand story. I was told once “hire people who are smarter than you, whose talents surpass yours, give them the opportunity to lead and grow, and the bi-product will be amazing”. We are there and I am truly excited for the future of BlackStrap.” – Abe Shehadeh, BlackStrap Founder & CEO

Sanco was BlackStrap’s first employee working out of the company’s original headquarters (a side room in Shehadeh’s house). He has held the title of Brand Manger since 2010 and has helped take this garage brand from a small start up, to one of the strongest, most recognized, brands in its respective categories. In his newly appointed role, Sanco will step into a senior role as BlackStrap continues to expand their operations and footprint globally.

To fill Sanco’s shoes, BlackStrap has brought on Randy Torcom as the company’s new Brand Director. He will be charged with guiding BlackStrap’s global brand strategy, overseeing marketing and creative for brand development, experiential marketing, ambassador programs and industry partnerships. Torcom is a seasoned outdoor industry veteran of more than 20 years. Torcom’s most recent position was Vice President of Marketing for RideConcepts, and has a myriad of Snowsport’s industry experience from his time with Burton as VP of Brand Marketing and Dakine as the Snow Marketing Manager.

“I couldn’t imagine a more valuable individual to add to our team. I know this brand & our team incredibly well, I’ve been fortunate enough to help build and develop both from their inception, and I know that Randy’s experience will be invaluable to BlackStrap’s continued success and evolution.” – Jim Sanco, Vice President of Brand Marketing

About BlackStrap:

Since 2008, BlackStrap has become a leading USA made Facegear, Headwear & Apparel manufacturer in the Snow Sports and Outdoor Industries. BlackStrap works to revolutionize product categories through developing personal working relationships with retailers, industry partners, building proprietary fabrics & designs and implementing the highest quality/performance standards for unmatched function when in the elements. Based in Bend OR, BlackStrap proudly employs dozens of local employees in an effort to keep all of their office departments, product processing, warehousing & distribution in house. With a forward focus on sustainability and creative solutions for BlackStrap’s 2000+ retail partners worldwide; BlackStrap will continue to set the industry standards with USA made products, collaborative retailer service and company ethos. For more information, visit https://bsbrand.com/