BOA Fit System Ski Boot Solution Delivers a Scientifically Proven Performance Advantage

October 10, 2023

BOA Debuts New Research in Ski Boots and Signs Skier Sam Kuch to Athlete Team

Denver, CO (October 10, 2023)/OUTDOOR SPORTSWIRE/ – BOA® Technology, the creator of the award-winning patented BOA® Fit System, launched its inaugural Alpine Ski Boot solution in partnership with four leading global ski brands: K2, Salomon, Atomic, and Fischer. The solution delivers an elevated user experience, the durability to withstand the most extreme alpine conditions, and scientifically proven fit and performance advantage backed by athlete validation and a recently published peer-reviewed study.

BOA designers, engineers, and product developers combined their 20+ years of experience acquired across multiple industries to build the most powerful, durable, and integrated platform in the history of the company, backed by the BOA® Lifetime Guarantee. The solution was under development for more than five years, dedicating over 50,000 hours spent internally, with brand partners and on snow with expert skiers to bring the solution to life.

The BOA Performance Fit Lab, established in 2018 to scientifically prove the performance advantage of BOA in multiple sports, conducted a dedicated alpine ski study published in Frontier in Sports and Active Living. The study states the BOA Fit System delivers the following meaningful performance benefits for skiers:

• IMPROVED PRESSURE DISTRIBUTION: A 13% reduction in peak pressure on the top of the foot while still delivering a precise uniform fit, micro-adjustable in millimeter increments.
• IMPROVED RESPONSIVENESS AND POWER TRANSFER DURING TURNS: Up to 6% increase in peak forces underneath the foot and 10% improvement in the rate of force production at turn initiation.

Across multiple athlete disciplines from freeride to racing, BOA utilized user insight from world-class athletes to optimize the system. World Champion and double Olympic Gold medalist Benjamin Raich says, “As a racer, you are always intensely focused on finding every performance advantage. The BOA alpine project has been an incredible opportunity to leverage this experience and work closely with their team to improve boot fit and skiing performance for the next generation of athletes.” Additionally, BOA announces today the signing of BC-based, professional K2 Skis athlete Sam Kuch to the BOA team. Kuch’s freestyle-inspired approach to backcountry lines earned him “Discovery of the Year” at the IF3 Awards in 2018. Kuch will ski the new K2 Mindbender 130 BOA.

“The BOA Alpine project was the biggest and boldest initiative since 2001 when Gary Hammerslag had the vision and tenacity to create a solution for snowboard boots, which delivered a material improvement in fit and user experience.” says Shawn Neville, CEO of BOA Technology. “Two decades later, with 259 Registered Patents and over 200 million sold systems, BOA remains deeply committed to pushing the limits of human performance through its scientifically proven solutions and partnership with the leading brands across snowsports, cycling, athletic, outdoor, workwear, and medical bracing, to make their best gear even better.”

To explore the revolutionary new Alpine Ski boots powered by the BOA Fit System, visit BOAfit.com/Ski.

About BOA® Technology:    

BOA® Technology Inc., in partnership with leading brands, develops and enhances the best gear through its patented BOA® Fit System. Offering purpose-built fit solutions for performance, the BOA® Fit System is featured in a wide range of products, including snow sports, cycling, hiking/trekking, golf, running, court sports, workwear, and medical bracing. The system comprises a micro-adjustable dial, lightweight and durable laces, and low-friction lace guides. Each unique configuration is engineered to provide a precise, micro-adjustable fit and is backed by the BOA® Lifetime Guarantee. Headquartered in Denver, Colorado, BOA Technology Inc. has offices in Austria, Greater China, South Korea, and Japan. For more information, please visit BOAFit.com.

Media Contact:    

Casey Raymer, Akimbo Communications, casey@akimbopr.com