Bowhunting Legend Cameron Hanes Hosts Epic Endurance Challenge

June 21, 2021

MTN OPS® Leverages FitRankings Technology to Power the “Keep Hammering” Virtual Series

Austin, TX – June 21, 2021 – FitRankings, the world’s most advanced connected fitness and health platform, is proud to team up with MTN OPS for the Keep Hammering Virtual Series, an endurance challenge encouraging backcountry hunting enthusiasts and athletes of all kinds to test their limits. Hosted by MTN OPS sponsored athlete Cameron Hanes, participants can compete in two multiday events; the 20K, which begins on June 15, or the 25k, which launches on August 2. Each challenge offers two options for participants: the 5k-a-day Conquer Division or the extremely rigorous 20/25k Savage Division.

For the second consecutive year, backcountry bowhunting expert, author, and accomplished ultrarunner Cameron Hanes will host this MTN OPS virtual fitness experience. With over 1.1mm followers, Hanes has become a social media phenomenon documenting his “Lift, Run, Shoot, Lifestyle” through his weekly workout routines, which include running twice-weekly marathons and daily weightlifting.

“We are thrilled that Cam would host this challenge and provide the support and encouragement to our consumer base—he’s the right guy to make the connection between hunting, fitness and our MTN OPS community,” states MTN OPS Director of Events, Schafer Summers. “Additionally, we’re stoked to be offering this challenge via FitRankings. There’s no better technology to connect our participants with our brand and the legend, Cam Hanes.”

Through the FitRankings platform, individuals can register online and link their favorite activity-tracking device to the Keep Hammering Virtual Challenge. Using any wearable fitness device, tracker, or app to log their miles, participants can seamlessly sync their progress through the interactive FitRankings leaderboard while engaging with fellow participants and the challenge host. Throughout this 5-day challenge, participants will be encouraged to push their limits “Cam Hanes Style,” receiving daily inspiration and reminders from Hanes himself, including his signature mantra, “Nobody Cares, Run Harder.”

“We love the multiple-year partnership with MTN OPS and Cameron Hanes because they have fundamentally redefined what it means to hunt and demonstrate the universality of health and fitness across all groups of people.” says Patrick Hitchins, CEO and Founder of FitRankings.”

To join the Keep Hammering Virtual Challenge, click here. To learn more about FitRankings, its turnkey universal health and fitness platform, visit pro.fitrankings.com or contact coral@darbycommunications.com.

About FitRankings

Based in Austin, Texas, FitRankings is the world’s most advanced connected fitness and health platform. FitRankings gives organizations the ability to leverage the world of connected health devices by providing turnkey technology, tools, and support to create meaningful digital fitness experiences and build scalable communities.  Learn more about FitRankings at fitrankings.com.

About MTN OPS

MTN OPS® is an American-owned and made, Performance-lifestyle Company that develops, manufactures, markets, and distributes outdoor energy and nutritional products. Every product is formulated under the guidance of certified chemists, nutritionists, and researchers. MTN OPS takes pride in a rigorous approach to ensure quality by constantly researching and developing new scientific-based formulas, MTN OPS helps you to train inside and conquer outside. For more information, visit www.mtnops.com