Brompton Bicycle Expands Product Lineup at REI with Addition of Folding Electric Bike
May 3, 2021
Brompton Electric Now Available In-Store at select REI Locations Across U.S.
NEW YORK (May 3, 2021) – Brompton, the London-based manufacturer of the iconic Brompton folding bike, has expanded its product line offering in select REI stores across the U.S. today with the addition of the Brompton Electric to its in-store inventory.
Along with the brand’s traditional folding bike, the Brompton Electric will now be available in-store at REI locations, including New York City, Washington D.C., Chicago Lincoln Park and the Seattle flagships. These locations will offer the 6-speed, Brompton Electric M6L, which is purpose-built for multi-modal urban commutes, in the brand’s fan-favorite, Bolt Blue color for $4,050.
Recognized as both the most lightweight and compact foldable e-bike on the market, the Brompton Electric is designed with a removable battery housed in a convenient carry bag allowing users to easily transition from bike to public transportation, carry the bike up and down stairs, stash in a small office cubicle or fold up to toss in the trunk of a ride-share service at the end of a long day. The Brompton Electric also features a motor designed in-house together with Williams Advanced Engineering that offers three levels of pedal assist up to 15 mph and a battery range up to 45 miles.
“Over the past 12 months, we worked hard to meet the demand of the global bike boom as a result of COVID by increasing our production by 40 percent,” said Peter Yuskauskas, vice president, U.S. marketing and retail, Brompton Bicycle. “By adding the Brompton Electric to our lineup of products offered at REI, we can continue to meet customer demand while making our products more widely available. This comes at an ideal time as well, as many Americans look for alternative transportation to mass transit as we return to a ‘new normal’.”
About Brompton Bicycle
Built upon a mission to change the way we live within our cities, Brompton Bicycle manufactures foldable bikes that provide riders with a more efficient, sustainable transportation alternative. Founded in London in 1975, the Brompton foldable bike breaks down to the size of a lightweight, compact package in just a few seconds and combines with other forms of transit to speed up a commute. In 2018, the brand also introduced its first line of e-bikes, Brompton Electric, recognized as both the most lightweight and the most compact foldable e-bike on the market. Now the largest bike manufacturer in the United Kingdom, every Brompton is still made in London and the brand boasts 15 Brompton Junction flagship stores around the world. For more information, please visit us.brompton.com