Chamois Butt’r Hosts Butt’rd Up Morning Bike Ride/Run at Outdoor Retailer Summer Market

July 18, 2017

Pleasant Valley, Missouri (July 18, 2017) – Chamois Butt’r, the ultimate skin lubricant and chamois cream developed to improve skin comfort, invites you for an early morning bike ride or run at Outdoor Retailer Summer Market in Salt Lake City. This ride / run will take place Thursday morning (Day 2), July 27 at 6:15 a.m., meeting at the southwest corner of 600 South and Main Street.

Chamois Butt’r athlete and Dirty Kanza winner Yuri Hauswald will be leading the bike ride along with the team from Chamois Butt’r. The Salt Lake City Running Club will lead the run group.

“Riding Emigration Canyon prior to the tradeshow each morning has become a tradition while in Salt Lake City,” said Tony Stanislav, Sales and Marketing Manager at Paceline Products, Inc. “We are excited to have Yuri with us this year and we’d love to have others join us for an early morning sweat before the show floor opens.”

Runners and riders interested in participating should meet at 6:00 a.m. at the parking lot, caddy-corner from the Grand America hotel. The easy-moderate pace ride will head up Emigration Canyon and the run will be a mix of road and trail around Salt Lake City. Bikes are not provided so please bring your own or rent from a local shop in advance. Please arrive no later than 6:05 a.m. to sign in and complete a waiver.

Following the ride / run, a light breakfast will be provided consisting of buttery croissants and bulletproof coffee (with grass-fed butter to add).

To learn more and RSVP for a ride or run, please head to the event-landing page: http://chamoisbuttr.com/rsvp/. If you have any questions, please reach out to Julie Evans at Julie@verdepr.com.

About Chamois Butt’r

Chamois Butt’r® was developed in 1988 via collaboration between physical therapist and avid cyclist Steve Mathews and an experienced and passionate group of pro cyclists, physicians and chemists. In the years since its launch Chamois Butt’r has evolved from an individual product into a full suite of offerings developed to suit the individual preferences of a wide range of athletes, disciplines and conditions. The Chamois Butt’r line is featured on the shelves of most U.S. bicycle retailers and also distributed internationally. For more, please visit: chamoisbuttr.com.