Chamois Butt’r Launches Newly Designed Website

May 31, 2017

Pleasant Valley, Missouri (May 31, 2017) – Chamois Butt’r, the ultimate athletic skin lubricant and chamois cream developed to improve skin comfort, unveils a newly designed website to coincide with the launch of its new packaging that debuted earlier this year. The new Chamois Butt’r site features an updated flow and a modern look.

Similar to the new product packaging, users to the Chamois Butt’r site will see each product identified on the website by a color and icon; magenta with a pH icon for Her’, orange with a fire icon for Embrocation, and teal with a mint leaf icon for Eurostyle.

“We’ve spent a lot of time refreshing the overall look and feel of the Chamois Butt’r brand,” said Tony Stanislav, sales and marketing manager for Chamois Butt’r. “It has been a continuous evolution for the past 25 years, but this is the first major overhaul in a while. Our logo, packaging, advertising and promotional materials have all received a facelift. The new website is the latest enhancement that allows us to showcase our product updates, provide the latest product information and enable more flexibility for the brand as we introduce Chamois Butt’r products to additional markets.”

The site adds an “In the Press” page, an FAQ section, and will have improved e-commerce functionality as well. Site visitors will also be able to download Chamois Butt’r image files and logos directly from the website.

The new site was built by local web host Lacuna Creative, who handled integrating all the creative into the platform, and was designed by Minneapolis-based creative agency Adventure Advertising. This is the first major update to the Chamois Butt’r site in four years.

To view the newly designed website, click here: chamoisbuttr.com. For any questions regarding the new site or general Chamois Butt’r inquiries, please email Tony Stanislav, tony.stanislav@pacelineproducts.com.

About Chamois Butt’r

Chamois Butt’r® was developed in 1988 via collaboration between physical therapist and avid cyclist Steve Mathews and an experienced and passionate group of pro cyclists, physicians and chemists. In the years since its launch Chamois Butt’r has evolved from an individual product into a full suite of offerings developed to suit the individual preferences of a wide range of athletes, disciplines and conditions. The Chamois Butt’r line is featured on the shelves of most U.S. bicycle retailers and also distributed internationally. For more, please visit: chamoisbuttr.com.