Crescent Moon Launches New Luna Snowshoe, Furthering their Non-Traditional Approach to the Category

February 15, 2019

Luna model designed with a smaller footprint to attract new kinds of customers

Boulder, CO – With a smaller footprint and weighing in at just three pounds, Crescent Moon Snowshoes’ new Luna snowshoe was built with women, runners and children in mind. Available in Fall of 2019, the new Luna continues to blur the line between traditional snowshoes and running shoes.

Along with the precedent setting Eva snowshoe, which has been widely recognized and awarded, the Luna augments the company’s winter trail offering with an even more lightweight and flexible design. Equipped with a set of six rubber “tri-star points” on the traction plate and optional ICESPIKE™ traction, grip on hard pack and icy trails is excellent. The Luna also uses a molded binding with tension locks on webbing straps for improved entry/exit while also adding more lateral stability for comfort and control.

“We’re fully committed to the foam snowshoe idea because of the unique benefits associated with the material and the debut of the Luna is the next step in the line up. While keeping essential features of the Eva as the leading element, we wanted to expand the customer base by making a smaller, lighter and faster version of the foam shoe,” says Jake Thamm, Crescent Moon’s co-founder and president. “Crescent Moon is the only company in the world making a foam snowshoe. With Luna’s reduced size, it accentuates the characteristics that the slightly larger Eva is known for— quiet, intuitive binding, innovative and compared to traditional snowshoes, a lot more fun. Luna is designed to appeal to women, kids and because of its size and unique shape and feel, we expect runners will be immediately attracted to it as well.”

Luna Specs:

• 7” x 20” – designed for women, runners and kids (7+)
• 0 lbs. per pair
• Windows (openings) in the foam deck to reduce weight and vent snow
• Single density e-v-a, molded binding with tension buckles and webbing straps
• TPU traction plate with rubber “Tristar” receivers for Icespikes
• Recyclable through athletic shoe recycling programs
• Designed and engineered in Boulder, CO
• Rated for users up to 165 lbs.
• MSRP $149
• Available Colors: Black Forest Black, and Blue Jean Blue

For media inquiries, please contact Adrian Goad at adrian@boldbrewteam.com.

For retail inquiries, contact Jake Thamm at jake@crescentmoonsnowshoes.com.

About Crescent Moon Snowshoes

Since 1997, Crescent Moon has been making snowshoes for outdoor enthusiasts who value gear performance, quality and reliability. Regarded for its innovative, easy to use bindings and unique frame shapes, as well as being the first to design snowshoes specifically for women, Crescent Moon continues to set the standard for snowshoe design with new materials and technologies to create the world’s most dependable snowshoes. The company manufactures its aluminum framed shoes in Boulder, Colorado, using sustainable materials and business practices. Please visit crescentmoonsnowshoes.com to view the product collection and learn more.

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