Deuter Kid Comfort Framed Child Carrier Earns REI Co-op Editors’ Choice Award for 2021

March 16, 2021

The REI Co-op Editors’ Choice Award honors top-performing products in field tests conducted by REI staff and member-testers

LONGMONT, Colo. (March 16, 2021) —Deuter, the global leader in backpacks and outdoor equipment, celebrates the recognition of its Kid Comfort Child Carrier with an REI Co-op Editors’ Choice Award for 2021. REI Co-op’s editorial awards program highlights the top-performing products in a set of rigorous field tests by REI staff and member-testers, and this year the deuter Kid Comfort was selected as top choice for parents and kids. Along with the field tests, REI takes other important factors into consideration like how the product is made and its impact on the environment and REI customer feedback.

“The REI Co-op Editors’ Choice Award is testament to the customer feedback we hear every day on the Kid Comfort Child Carrier. The deuter Kid Comfort is the most durable child carrier available today and, like every one of our products, is 100-percent free of harmful perfluorinated compounds (PFCs). REI Co-op is an important retail partner for our brand and we could not be more excited to have received this award,” says Jonathan Degenhardt, managing director at deuter USA.

REI Co-op field testers highlighted the comfortable build for parents and kids, made possible by features like the side entry access, making it easier for toddlers and parents to navigate the kid carrier, and deuter’s Aircomfort back system, which increases breathability by as much as 25 percent. Additionally, an arched profile transfers up to 70-percent of the load to the hip fins, meaning older siblings, up to 48.5 pounds, can still catch a snooze when they’ve hit the wall. For parents sharing the load, deuter’s Vari-Slide adjustable carry system allows for convenient, custom torso length adjustments between 15-to-20 inches. The deuter Promise for free lifetime service and repairs rounds out the ideal package for parents on the go with adventurous littles.

Other features include:

• A washable head pillow for easy napping on the go
• Hydration compatible for strenuous outings where hydration is paramount
• Two elastic side pockets and under seat storage provide extra storage and are easily accessible
• Kickstand with audible click-in function for putting the carrier down safely with ease
• Removable sun shade and optional rain cover accessory

The entire deuter Kid Comfort framed carrier collection, including the Kid Comfort, is available now at www.rei.com. For more information, please contact Account Manager Maria Brickman: maria.brickman@rygr.us.

About deuter:  

From backpacking to mountain biking, alpinism and travel, to child-carrying and family adventures, deuter crafts highly functional, comfortable and environmentally friendly packs for everyone and everywhere. With over 120+ years of experience, deuter has played a vital role in shaping the culture of mountain adventure since its 1898 founding in Germany. deuter inspires every new generation of philosophers, women, pranksters and rock n’ rollers to getoutside and experience mountain adventures the way they want to. www.deuter.com

Contact: Maria Brickman

maria.brickman@rygr.us

970-236-1668 ext. 2104