Dickies Cements Partnership with Backbone as Agency of Record

August 13, 2024

FORT WORTH, Texas (Aug. 13) /OUTDOOR SPORTSWIRE/ – Iconic workwear brand Dickies, known for its durable, high-quality clothing, has partnered with Backbone for public relations, affiliate marketing, and influencer management services. Backbone will help promote Dickies’ workwear, emphasizing its heritage and reinforcing its reputation as the top choice for trade professionals across industries such as construction, automotive, painting, and more.

“We’re rethinking and evolving our approach to workwear,” said Lindsay Burgor, senior manager, brand PR and influencers at Dickies. “While Dickies has been a leader in the workwear field for over 100 years, both the industry and the needs of workers are changing. We’re confident Backbone is the perfect partner to help us honor our tradition while addressing the modern needs of today’s professionals.”

Based in Fort Worth, Texas, Dickies has always been known for its functional approach to workwear. Since its founding in 1922, the brand has become synonymous with durability and utility, offering a range of apparel that meets the needs of workers in a variety of trades across both indoor and outdoor jobs. As the brand looks to the future, it remains committed to honoring its heritage by delivering exceptional products designed to stand up to the toughest jobs.

“Dickies is a legendary brand that remains as relevant and reliable as ever,” said Ian Anderson, vice president of public relations at Backbone. “As a team that appreciates the value of a hard day’s work, Backbone is proud to partner with Dickies and help support the next generation of American workers.”

For more information regarding Dickies, please direct inquiries to dickiespr@backbone.media.

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About Dickies
Founded in 1922 in Fort Worth, Texas, Dickies has grown from a small bib overall company to the largest workwear manufacturer in the world. With nearly a century of experience, Dickies is known for producing durable, high-quality workwear that meets the needs of those in demanding professions. From automotive and construction to painting and more, Dickies remains committed to its heritage of creating reliable clothing for hard-working individuals.

About Backbone
Backbone is the country’s leading active lifestyle media agency. For over 27 years, Backbone has partnered with brands big and small to develop and execute effective, integrated media strategies. Backbone has consistently been included on Outside Magazine’s “Best Places to Work” list with offices in Carbondale and Denver, Colorado. For more information, visit www.backbonemedia.net.