Dick’s Sporting Goods Goes Green, Launches Outdoor Sub-Brand Under Nonprofit Arm

September 8, 2021

The Dick’s Sporting Goods Foundation, a 501(c)(3) charity, started its Public Lands brand to benefit camping and outdoor access. Its new Public Lands Fund partners with 10 environmental nonprofits.

This fall, the first two Dick’s Sporting Goods Public Lands concept stores will open. The two locations will take over space dedicated to Dick’s Field & Stream stores — the brand’s sportsmen’s answer to Cabela’s, Bass Pro Shops, etc. — in Pittsburgh, Pa., and Columbus, Ohio. GearJunkie