DPS and PHANTOM Glide Partner with All Mountain Group

November 6, 2023

The ski manufacturer and base treatment brand bring on experienced New England reps to bolster the brand’s sales teams

SALT LAKE CITY (Nov. 6, 2023)/OUTDOOR SPORTSWIRE/ – DPS Skis, the U.S.-based ski manufacturer pairing aerospace carbon technology with groundbreaking shapes, and PHANTOM Glide, a permanent, waxless base glide treatment, are partnering with members of the All Mountain Group, a veteran sales team from New England.

The All Mountain Group was formed in the summer of 2012 by a collective of individuals with more than 80 years of combined experience in the outdoor industry. DPS Skis and PHANTOM Glide will be working with All Mountain Group representativess, Tyler Merritt and Erik Mushial, starting this fall 2023 sales season. Merritt began his journey in the outdoor industry in 1994 and has worked with many notable backcountry skiing brands over the years. Mushial has a background in rock climbing and climbing gyms, having opened one of the first climbing gyms in New England, Rock Barn, in the early 1990s.

“The addition of Tyler and Erik from the All Mountain Group makes our already top-notch DPS and PHANTOM Glide sales team even stronger, particularly in New England, which is an exciting market for us,” says Mike Cannon, vice president of sales at DPS and PHANTOM Glide. “Their experience in the outdoor industry, with an emphasis on skiing, is a huge asset and we know that they’re going to help DPS and PHANTOM grow our footprint in the Northeast.”

Merritt’s sales territory will cover Western New England and includes Vermont, Connecticut, Western Massachusetts, Western New Hampshire, and the Adirondack region of New York. For sales inquiries from Western New England, Tyler Merritt can be reached at tyler@allmtngroup.com.

Mushial will be covering the Eastern portion of New England, including Maine, Rhode Island, Eastern Massachusetts, and Eastern New Hampshire. For sales inquiries from Eastern New England, Erik Mushial can be reached at erik@allmtngroup.com.

For information on DPS or PHANTOM Glide, the sales teams, or any of the brand’s products or initiatives, please contact account manager Ryan Silven at ryan.silven@rygr.us.

About DPS Skis: Located at the base of the Wasatch Mountains in Salt Lake City, Utah, DPS designs the world’s most advanced ski products by fusing space-age carbon technology with groundbreaking shapes. DPS is responsible for the world’s first and only pure pre-impregnated carbon fiber sandwich ski, the first 120mm-waisted powder pintail, the first rockered ski with sidecut, and PHANTOM, a paradigm-shifting permanent, one-time application base-coating that forever eliminates the need for waxing skis and snowboards. DPS products are sold on five continents and are the trusted brand of choice for serious skiers worldwide. www.dpsskis.com

About PHANTOM Glide:

Developed by a team of expert chemists and material science engineers, PHANTOM Glide’s patent-pending formula creates a hydrophobic environment that offers three undeniable benefits. First, unlike topical wax, PHANTOM Glide is only applied once and permanently alters the chemistry of ski and board bases to improve baseline glide for the life of the product. Second, PHANTOM Glide offers consistently fast on-snow gliding performance across a broad range of conditions and temperatures. Third, and most importantly, PHANTOM Glide is made up of non-reactive chemical functional groups that are both inert to the environment and safe to those applying it. For more on PHANTOM Glide visit dpsskis.com/phantom.

Media Contact: 

Ryan Silven

Ryan.silven@rygr.us

970-924-0704 ext. 2114