Dragon Alliance Unveils Cutting-Edge Infrared Technology for an Enhanced Visual Experience on the Mountain

October 12, 2023

The brand also launches two new sunglass styles for the Fall season

New York, NY (Oct 2, 2023) – Dragon Eyewear, a leader in the performance eyewear space with deep roots in the action sports world, introduces the revolutionary Solace infrared (IR) technology across premium goggles for the fall season including the NFX MAG OTG, RVX MAG OTG and PVX models. A notable advancement, the Solace IR Lens blocks up to 99% of infrared rays, enhances eye protection, and optimizes visual clarity and comfort.

“We’re excited to continue elevating the on-mountain experience for skiers and boarders this winter with the introduction of the IR lenses into our already popular premium goggles,” said Lauren Cannetti, VP Proprietary Brands at Marchon Eyewear. “This groundbreaking technology propels us far ahead in goggle innovation, delivering our customers an all-encompassing solution that elevates eye safety, enhances visual clarity, and envelops them in unmatched comfort.”

The Solace IR Lens takes eyewear technology to new heights. With the ability to block up to 99% of harmful infrared radiation, these goggles provide an unprecedented level of safety for the eyes, reducing the risk of radiation-related discomfort. Furthermore, the Solace IR Lens effectively decreases intense heat on sun-soaked days, ensuring wearers stay cool and focused during their outdoor adventures. A reduction in eye fatigue is the ultimate result, enabling skiers and riders to explore the slopes with greater endurance and enjoyment.

The cornerstone of the Solace IR Lens is its integration with Dragon’s renowned LUMALENS® Color Optimized Lens technology. This combination results in unparalleled visual clarity, precise color perception, and enhanced depth perception to enhance the wearer’s visual experience. experience.

In addition to the launch of the Solace IR styles, Dragon Alliance also announces updates to its sunglass lineup for the F23 collection by introducing two exciting new styles: Ezra and Momentum. These designs seamlessly blend contemporary elements with fashionable aesthetics, embodying Dragon’s commitment to pushing the boundaries of eyewear innovation.

The Momentum sunglasses feature a single shield lens, quickly becoming a favorite among Dragon enthusiasts. Similarly, the Ezra sunglasses, celebrated for their modern acetate construction and stylish finishes, have already made a lasting impression on the fashion-forward community.

As Dragon Alliance continues to advance eyewear innovation, the company remains dedicated to delivering products that combine cutting-edge technology with stylish design. With the introduction of the Solace IR Lens and the addition of the Ezra and Momentum styles, Dragon Alliance solidifies its position as a pioneer in eyewear excellence.

The Solace IR lens and the Ezra and Momentum available now at select retailers worldwide and online at dragonalliance.com.

About Dragon

Born in San Clemente, California, Dragon is internationally recognized as a leading performance eyewear brand for those seeking progressively designed products, high-level performance, and innovative technology. Since 1993, our world-class collection of athletes and ambassadors helped pioneer and inspire our wide range of products, while our heritage in surf and snow culture illustrates our ongoing celebration of an active, impassioned lifestyle. For more information on Dragon’s premium goggles and eyewear, visit dragonalliance.com

About Marchon Eyewear, Inc.

Marchon Eyewear, Inc. is one of the world’s largest manufacturers and distributors of quality eyewear and sunglasses. The company markets its products under prestigious brand names including: Calvin Klein, Columbia, Converse, DKNY, Donna Karan, Dragon, Ferragamo, Flexon, Karl Lagerfeld, Lacoste, Lanvin, Liu Jo, Longchamp, Marchon NYC, Nautica, Nike, Nine West, Paul Smith, Pilgrim, Pure, Shinola, Skaga, Victoria Beckham and ZEISS. Marchon Eyewear distributes its products through a global network of subsidiaries and distributors, serving over 80,000 accounts in more than 100 countries. Marchon Eyewear is a VSP Vision™ company, which is focused on its purpose of empowering human potential through sight and connecting its more than 85 million members to affordable, accessible, high quality eye care and eyewear. Marchon Eyewear has a proud history of commitment to sustainability and corporate social responsibility initiatives –  EYES ON TOMORROW™ For more information, visit www.marchon.com and follow @marchoneyewear

LINK TO DOWNLOAD PRODUCT IMAGES:

DRAGON LIFESTYLE & TECH CAMPAIGN IMAGERY

PRODUCT IMAGERY

SOCIAL MEDIA: @DragonAlliance

MEDIA CONTACTS:

Marchon Eyewear, Inc.

Kelly Schwartz, Senior Communications Specialist

kschwartz@marchon.com

Backbone Media

Anneke Efinger, Senior PR Account Manager

anneke.efinger@backbone.media