DYNAFIT Announces Details of Trail Hero Program

December 17, 2024

Accomplished Trail Runners from 16 Countries Encouraged to Apply in February

BOULDER, CO (Dec. 17, 2024) /OUTDOOR SPORTSWIRE/ – DYNAFIT, a global leader and innovator in backcountry skiing and trail running, announced today at its wildly popular Trail Hero program will return next year, and trail runners can sign up to join the program beginning on Feb. 1, 2025.

DYNAFIT’s Trail Hero program is for all recreational athletes that have an unbounded passion for trail running 365 days a year. It’s a global community of like-minded runners with the ambition to inspire their local communities through extraordinary initiatives, and DYNAFIT Trail Heroes will serve as a representative of the brand for an entire year, equipped with premium DYNAFIT collections. In return, they will share their experiences and enthusiasm for trail running with the community.

The application period for the 2025 Trail Hero program runs Feb. 1 – March 16, and athletes will find out if they have made the team by April 1. Participation is for recreational athletes, 18 or older, not under a comparable sponsorship agreement, from 16 countries – Austria, Belgium, Canada, Czech Republic, Germany, France, Hungary, Italy, the Netherlands, Poland, Slovakia, Slovenia, Sweden, Switzerland, Spain, and the United States. DYNAFIT received a record 2,150 applications last year.

“Trail Heroes are important ambassadors for our brand and in particular are a source of inspiration and approachable role models for trail running novices,” said Alexander Nehls, international marketing director for DYNAFIT. “It is impressive to see the passion and authenticity shown by recreational athletes involved. We would of course like to reward that.” Apart from being equipped from head-to-toe with the latest trail running collection, Trail Heroes will enjoy dozens of exclusive benefits:

• DYNAFIT Mentorship Program: Connect with & learn from our professional athletes to take the next step in the development as a trail runner
• DYNAFIT Athlete Center: Train at the most innovative performance center for reduced prices
• Free Race Entries: Represent the brand at DYNAFIT races
• International Projects: Be part of exciting challenges & connect with other Trail Heroes
• Community Events: Share the experiences with a vibrant community
• DYNAFIT Pro Account: Get exclusive discounts in our online shop

Information about the Trail Hero program and an application can be found at www.dynafit.com/trailheroes

About Dynafit: DYNAFIT is the brand by athletes, for athletes. We are driven by our aspiration to equip mountain endurance athletes from head-to-toe, summer and winter, 365 days a year, with the most efficient gear possible. DYNAFIT North America is part of Oberalp North America. Boulder-based Oberalp North America handles the sales, marketing, operations, distribution, and customer service functions in the U.S. and Canada for five premier mountain sports brands within the Oberalp Group–DYNAFIT, SALEWA, WILD COUNTRY, EVOLV, and POMOCA. www.dynafit.com

Media Contacts

Meteorite PR | Eric Henderson | ehenderson@MeteoritePR.com | 307.690.2984