Elevating a Classic, Western Rise® Releases the Elkton and Bailey Performance Flannels

November 1, 2016

Revolutionizing comfort, with a buttery-soft hand feel, wrinkle resistance, temperature regulation and quickly wicking perspiration, Western Rise's performance flannels deliver advanced fabric performance and a classic flannel style.

Telluride, CO (November 1, 2016) Western Rise, makers of advanced performance lifestyle apparel, is proud to reveal the Elkton and Bailey Performance Flannels: a modern adaptation of the tried and true favorite—the Flannel Shirt.

As Western Rise continues to expand it’s line of performance-driven stylish clothing, the Elkton and Bailey Flannels stay true to the company’s roots of developing clothing that can be worn everyday, no matter the environment or activity.

These revolutionary designs merge performance and style through a long-developed custom blended fabric. This innovative cloth combines the structure and stretch of elasterell polyester with ultra-wicking COOLMAX® fibers and fine-gauge wool yarns. This blend revolutionizes comfort, hand feel and wrinkle resistance while naturally regulating temperature and quickly wicking perspiration through capillary action.

With details like a hidden side-seam zipper pocket, reflective stitching under the collar, and Duraflex rubber buttons, what Western Rise has created is a flannel that truly performs for hiking, climbing and biking, yet seamlessly transitions to office days, or coffee shop meetings. One that makes it into your bag on every trip you go on, that needs to be washed less and performs more. Performance, function and style combined to refresh a classic.

“Since day one, we have pushed the boundaries of apparel by combining ultra-high performance textiles, functional designs and classic, timeless style. With our new stretch flannels we created a stylish, yet technical—rugged, yet comfortable flannel fit for every day of the week.” says, Will Watters, Western Rise founder.

The men’s Elkton and women’s Bailey Flannels are finally ready to take your apparel to the next level and prepare you for the unexpected. Available exclusively on westernrise.com for two weeks of pre-order.

Available Now: Exclusively for Pre-Order ($99/$89)

Immediate Delivery:  Mid-November ($109/$99)

Western Rise’s Elkton and Bailey Performance Flannels. The Flannel Shirt, Elevated.

Tech Specs:

• 48% Elasterell Polyester 47% COOLMAX® Polyester 5% Wool
• 180 gsm
• Performance Brushed Flannel Cloth made in Taiwan
• Stretch
• Active, Tailored Fit
• Two Front Pockets
• Sunglass/Pen Slot
• Side Seam Zipper Pocket
• Duraflex TPU Buttons
• Reflective Stitching Under Collar
• Soft Handfeel
• Fits True to Size
• Machine Wash Cold, Tumble Dry Low. Do Not Dry Clean
• Imported

About Western Rise®:

Western Rise believes that the outdoors begin at your front door, and your apparel should enhance your daily life. Design lead by style and technology, Western Rise products perform in a wide array of conditions. Whether your day involves a pre-work run, lunch-break boulder session or evening on the river, Western Rise is ready to seamlessly transition from one activity to the next. Mountain versatility through fabric, fit and design. We believe in protecting the places that inspire us, so 1% of all purchases are contributed to our partners at Western Rivers Conservancy.

Named “Favorite New Gear Company” by Outside Magazine in 2015. Please visit us at WesternRise.com, join our email community and follow Western Rise on Instagram, @western_rise, for the latest updates. #LiveTheMountainLife

Media Contact: Amanda Goad, BoldBrew, 970.403.4101, amanda@boldbrewteam.com