European Sustainable-Apparel Company TWOTHIRDS Launches in the US

April 29, 2024

Ocean-inspired brand debuts the Summer Collection

BARCELONA, Spain /OUTDOOR SPORTSWIRE/ – TWOTHIRDS, the ocean-inspired sustainable-fashion brand from Europe, is proud to announce its official launch in the United States. Following years of successful growth in the European market, the lifestyle-apparel company is bringing its ethos of eco-consciousness and timeless style across the Atlantic. Founded in 2010 by surf enthusiasts, the brand’s name appropriately represents its commitment to protecting the precious oceans that cover two-thirds of our world’s surface. TWOTHIRDS aims to drive positive change away from fast fashion and toward sustainable apparel that lasts, with a mission to create high-quality clothing that cares for the Earth.

TWOTHIRDS achieved B Corp certification in 2022, a significant milestone further establishing the brand’s dedication to protecting our invaluable oceans. Every piece of clothing reflects this respect and love for the sea, showcasing styles infused with creativity and inspired by the vibrant cultural and artistic hub of Barcelona, the brand’s home. TWOTHIRDS prioritizes regional production, making all clothing exclusively in Europe to ensure precise craftsmanship close to home. Responsible manufacturing is carried out in Portugal, France and Italy, with production taking place exclusively in Portugal, a country known for its textile expertise.

TWOTHIRDS’ USA debut introduces the Summer Collection, a fitting moment for a brand so deeply connected to and inspired by the sea. The curated assortment includes men’s and women’s apparel, featuring vintage stripes, airy linens, swimwear and relaxed silhouettes that evoke a sun-drenched ’90s surf aesthetic. As with all TWOTHIRDS apparel, the Summer Collection utilizes responsible eco materials, such as deadstock fabric, recycled polyester, organic cotton and natural corozo buttons.

Reflecting on this exciting milestone, TWOTHIRDS founder Lutz Schwenke shares, “As Europe’s leading ocean-lifestyle brand, we are thrilled to introduce our premium eco-friendly apparel to the U.S., the birthplace of modern surf culture. We’re confident that customers on both coasts will embrace our sophisticated, high-quality, sustainable designs.”

All TWOTHIRDS apparel is made exclusively in Europe and now ships directly to the U.S., available for purchase via TWOTHIRDS.com. For wholesale inquiries, please contact Guillermo Varela: guillermo@twothirds.com.

About TWOTHIRDS

Founded in 2010 by surf enthusiasts, TWOTHIRDS is now a legacy sustainable-fashion brand. Backed by our loyal eco-conscious community, we create high-quality clothing that cares for the ocean. Our groundbreaking PRE-ORDER system eliminates harmful overproduction. Our mission to clean up fashion began in Barcelona. We spearheaded the use of innovative eco materials, and we grew, but always in harmony with nature. Nurtured by Barcelona’s creativity and the sea that soothes her shores, our mission continues. In 2022, we achieved B Corp certification.

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Justina Rapala Nielsen | FORTE MARE

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