EXEC: Salomon Sneaker Sales Exceed $1B in 2024; Winter Sports Equipment Falters

February 25, 2025

Wrapping up a strong year across its brand portfolio in 2024, Amer Sports reported that its Outdoor Performance segment delivered a great quarter led by Salomon footwear and apparel, partially offset by softer trends in Winter Sports Equipment.

Salomon footwear and apparel now represent approximately two-thirds of the Outdoor Performance segment, including the Salomon, Atomic and Armada snow sports equipment brands, up significantly from the 54 percent share in 2022. 

Salomon sneakers surpassed $1 billion in sales in 2024, but Amer Sports CEO James Zheng said it is still tiny relative to the $180 billion global sneaker market. SGB